Observed Signal · Apr 14, 2023 · Product Launch · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Bing Launches SwiftKey Chatbot Integration
Microsoft announces that Bing AI Chat and Bing Image Creator are now usable from the SwiftKey keyboard on Android and iOS. The update adds a Bing icon on the keyboard offering three functions: Search, Chat, and Tone. In Chat mode, users can ask Bing AI questions on the go, for example to help locate a local restaurant; the Tone feature adjusts the wording of messages to different formality levels, which is helpful when communicating in languages other than the user’s native tongue or when crafting social posts. The Search function enables internet lookups directly from SwiftKey without leaving the chat. Microsoft also notes that Bing recently surpassed 100 million daily users. Additional updates include gender-neutral translations in the Bing app and expanded Skype group-chat integration. Jordi Ribas, Microsoft’s Head of Engineering and Product, is quoted about the Tone tool.
Moderate industry impact: AI-powered feature integration between Bing and SwiftKey.
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Key Takeaways & Evidence Grounding
- Bing reached 100 million daily active users.
- SwiftKey on Android and iOS now integrates Bing AI Chat, Bing Image Creator, and features Chat, Tone, and Search.
- The update adds a Bing icon on the keyboard to access the features.
- The Tone feature adjusts formality and style of messages, useful for non-native language conversations.
- Skype integration expanded to allow Bing in Skype group chats via adding Bing as a contact.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Microsoft Xbox creates new division for films, series, parks
Microsoft's Xbox gaming division announced the creation of a new business unit dedicated to films, television series, and theme park attractions. The move signals an expansion into entertainment and immersive experiences beyond video games, leveraging Xbox's intellectual property. This strategic diversification is part of Microsoft's broader ambition to grow its media and entertainment footprint, following trends seen across the industry. The new division will focus on developing and producing content based on Xbox franchises, potentially opening new revenue streams for the company. Financial details or a timeline for the division's operations have not been disclosed.
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Outlook to Block MSIX Files as Email Attachments
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