Observed Signal · Sep 30, 2026 · Market Signal · Source: Elastic · Impact: 3/5
Better together: Celebrating the 2026–2027 Elastic Partner Awards
We created the Elastic Partner Awards to recognize our partners' contributions and the results they are delivering for customers. See who the Elastic Partner Award winners are for 2026–2027!
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Celebrating Excellence: Meet the 2026 WatchGuard Partner Award Finalists
Meet the 2026 WatchGuard Partner Award finalists and celebrate the MSPs and partners driving growth, innovation, marketing, and success.
2026 US Partnership Awards Shortlist Revealed
HelloPartner published the 2026 US Partnership Awards (USPAs) shortlist on 2026-05-29. The USPAs, returning June 11 as a digital-first programme, highlight standout partnership work across categories including Media Buying Affiliate Campaigns, Most Innovative Technology, Best Full Funnel Strategy, Influencer Marketing, and Best Use of AI/Automation. The shortlist names agencies, platforms and brands — from Linkbux Media and Shutterfly to Rakuten Advertising, CJ, impact.com and numerous agency–brand collaborations — and calls out performance outcomes such as multi-thousand-percent revenue uplifts and multi-million-dollar growth engines. The article emphasises AI-driven entries (e.g., CJ 360-AI, Partnerize VantagePoint) and notes finalists gain access to a USPA community Slack channel for networking ahead of the awards on June 11.
2026 US Partnership Awards: Gold Winners Announced
The 2026 US Partnership Awards (USPAs) winners were published in a digital-first format, recognising leading partnership, affiliate, influencer and performance marketing work. Hello Partner founder Matthew Wood highlighted entrants’ stronger measurement, commercialised AI use, and disciplined execution. Major gold winners included Tombras (five golds, incl. Partnership of the Year and Best Full Funnel Strategy), CJ (Best Platform for Partnership Success and Best Use of AI/Automation with CJ 360-AI), Rakuten Advertising (two golds, incl. Best Content Partnership and Best Health, Beauty & Wellness Partnership with Bluemercury), Partnerize (Most Innovative Technology for VantagePoint), and Acceleration Partners (Best Affiliate Programme Optimization for TikTok, exceeding targets by over 160% in North America). Other notable winners included Linkbux Media, Gen3 Marketing, Round Barn Labs, Partner Commerce, Trafalgar with Capital One Ad Solutions, and Upsellit with Splits59.
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