Observed Signal · Jan 29, 2025 · Market Research & Intelligence · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Best LinkedIn Posting Times 2025
Buffer analyzed over one million LinkedIn posts to identify optimal posting times and content formats. The analysis finds that engagement is highest during weekdays between 7:00 and 16:00, with peak times including Monday at 10:00, Tuesday at 10:00, Wednesday at 15:00, Thursday at 10:00, Friday at 11:00, and weekend postings around 12:00. Thursday is highlighted as the best engagement day, followed by Wednesday and Tuesday. Among content formats, Carousel posts deliver the highest engagement, reportedly 278% more than videos, 303% more than image posts, and 596% more than text posts. Videos come second, followed by images and text, while posts with links see the lowest engagement. The article also references a podcast featuring LinkedIn’s Creativity Consultant for additional inspiration.
Industry insights on optimal posting times and content formats for LinkedIn
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Key Takeaways & Evidence Grounding
- Buffer analyzed over one million LinkedIn posts to identify best posting times
- Best engagement occurs 7:00–16:00 on weekdays; peak times: Mon 10:00, Tue 10:00, Wed 15:00, Thu 10:00, Fri 11:00, Sat 12:00, Sun 12:00
- Thursday identified as the best posting day for high engagement, followed by Wednesday and Tuesday
- Carousel posts yield up to 278% more engagement than videos, 303% more than images, and 596% more than text
- Video posts have the second-highest engagement after Carousels; links have the lowest engagement
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