Observed Signal · Jun 16, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Best Buy Canada Selects Perion for Retail DOOH
Perion has been chosen by Best Buy Canada as the retailer's end-to-end technology partner to monetize its in-store digital signage network. The agreement will transition Best Buy Canada’s in-store media to a programmatic-first, loopless model and deploy Perion’s full stack — including Ad Server, Supply-Side Platform (SSP), and Header Bidding — to create one of the largest SSP-enabled Digital Out-of-Home (DOOH) networks in Canada. Perion’s impression-level decisioning engine and dynamic, programmatic approach aim to replace traditional loop-based signage, improve yield and provide real-time performance metrics to advertisers. Best Buy Canada’s Thierry Hay-Sabourin and Perion CEO Tal Jacobson are quoted about modernizing the retailer’s in-store media and scaling Perion’s retail media offering. The announcement was published June 16, 2026 via Business Wire / MarTech Series.
The partnership accelerates programmatic, full-stack retail DOOH adoption—expanding SSP-enabled in-store inventory and demonstrating a repeatable retail media modernization play. It's regionally significant for Canadian retail media supply but not an industry‑shifting platform policy change.
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Key Takeaways & Evidence Grounding
- Best Buy Canada selected Perion as its end-to-end technology partner to monetize its programmatic in-store digital signage network.
- Perion will supply a full-stack suite including Ad Server, Supply-Side Platform (SSP), and Header Bidding technologies.
- The partnership transitions Best Buy Canada’s in-store media to a programmatic-first, loopless model using an impression-level decisioning engine.
- Perion positions the deal as creating one of the largest SSP-enabled DOOH networks in the Canadian market.
- Announcement published June 16, 2026 via Business Wire on MarTech Series.
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Perion Shifts Focus: AI Beyond the Hype Cycle
Perion CEO Tal Jacobson criticized AI hype while describing how the company is rebuilding around AI-driven media trading. Perion is centering its strategy on Outmax, an AI media trading agent that allocates budgets across CTV, digital-out-of-home, retail media, YouTube, Meta and TikTok. The company last year paid $65 million to acquire Greenbids, an AI-powered media optimization tool, and cites outcomes-based optimization as the primary objective of its systems. Jacobson said Perion has applied machine learning for years and emphasized that manual ad-ops work is likely to decline as automation increases. The interview also touched on Perion’s company evolution (founded in 1999 as IncrediMail), a solid recent Q4 performance, and growing demand in digital out-of-home inventory.
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