Observed Signal · Jan 29, 2019 · Funding · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Berlin startup CrossEngage secures seven-figure Series A funding
Berlin-based CrossEngage, a Customer Data Platform and engagement platform, has closed a Series A financing in the mid-seven-figure range. Existing and new investors include Vorwerk Ventures, Earlybird Venture Capital, Project A, Kreativwirtschaft (IBB-managed VC fund), Cavalry Ventures, 42CAP, and Growth Investor Columbia Lake Partners. The round will fund a Europe-wide expansion, including plans to open a London office, and accelerate product development such as AI-based campaign orchestration. CrossEngage serves multi-channel customer communication and already counts clients like Hertha BSC Berlin, Deutsche Bahn, HelloFresh, and Karl Lagerfeld. Craig Netterfield of Columbia Lake Partners emphasizes improving customer acquisition, engagement, and retention as key investment themes. Co-founder and CEO Manuel Hinz notes CrossEngage’s ambition to become a leading European CDP provider, with expansion and continued product evolution central to the strategy.
VC-backed Series A funding with European expansion plans and notable customers; indicates momentum in CDP/MarTech sector.
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Key Takeaways & Evidence Grounding
- CrossEngage closed a Series A financing in the mid-seven-figure range.
- Investors include Vorwerk Ventures, Earlybird Venture Capital, Project A, Kreativwirtschaft (IBB-managed VC fund), Cavalry Ventures, 42CAP, and Columbia Lake Partners.
- Funds will support European expansion and the opening of a London office.
- Product development includes AI-based campaign orchestration.
- Notable customers: Hertha BSC Berlin, Deutsche Bahn, HelloFresh, Karl Lagerfeld.
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Nettle Raises $4.8M for AI Loss Control Workspace
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European defencetech hits record $7.4B as investment nearly triples
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