Observed Signal · Feb 14, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
BeReal tests chat and music sharing features
BeReal is reportedly developing new features, notably a chat function and music-sharing options, to boost engagement and compete with rivals like TikTok and Instagram. App researcher Alessandro Paluzzi discovered references to the features in BeReal’s code, with social-media expert Matt Navarra sharing the findings on Twitter. Screenshots imply a music feature that would let users share what they’re listening to on Spotify and allow sharing of music or podcasts with friends during BeReal posts. The move comes as BeReal seeks to reverse a recent decline in downloads and sustain growth amid platform-competition dynamics. The article also notes early brand activity on BeReal and parallels with BeReal-inspired tools from other platforms.
Moderate industry relevance: BeReal feature development impacting social platforms and potential marketing use, but not a major platform-wide shift.
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Key Takeaways & Evidence Grounding
- BeReal is developing a chat feature and music options.
- Alessandro Paluzzi discovered the features in BeReal's code.
- Matt Navarra shared the discoveries on Twitter.
- Screenshots show a music feature to share Spotify listening activity and to share music/podcasts with contacts during BeReal posts.
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3 Entities mappedRelated Market Signals & Shifts
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