Observed Signal · Mar 12, 2026 · Hiring · Source: Adweek · Impact: 2/5 · Sentiment: Positive
BDG Elevates Zimak and Estabrook in Leadership Shakeup
Bustle Digital Group (BDG) appointed Avi Zimak as chief commercial officer and promoted Amber Estabrook to chief business officer of prestige revenue and partnerships; both will report to founder and CEO Bryan Goldberg. Zimak, with more than 25 years across digital media, ad tech, and publishing, joins from Perion (where he was chief growth officer) and previously held senior revenue roles at The Arena Group and New York Magazine. Estabrook, who spent six years building W’s prestige advertising business, will oversee high-end partnership revenue across BDG while remaining publisher of W and retaining oversight of its Milan and Paris offices. The moves support BDG’s commercial pivot toward live events, influencer marketing and higher-end brand partnerships after recent restructurings; BDG reported first-half revenue up 25% year‑over‑year and is targeting a 10% profit margin on nine‑figure revenue for the year.
Leadership changes at a major digital publisher affect commercial strategy and advertiser relationships; supports BDG’s push into events, influencer marketing, and higher‑end brand partnerships but is not industry‑shifting.
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Key Takeaways & Evidence Grounding
- Bustle Digital Group appointed Avi Zimak as chief commercial officer.
- Amber Estabrook was promoted to chief business officer of prestige revenue and partnerships.
- Both Zimak and Estabrook will report to founder and CEO Bryan Goldberg.
- Avi Zimak previously served as chief growth officer at Perion and held senior revenue roles at The Arena Group and New York Magazine.
- BDG said first-half revenue was up 25% year-over-year and is targeting a 10% profit margin on nine-figure revenue for the full year.
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