Observed Signal · Jun 25, 2025 · Interview · Source: Marketecture · Impact: 2/5 · Sentiment: Neutral
Bayer's Lisa Perez on Brand Building and Creativity
The Brand Forum episode features Bayer's Lisa Perez, Vice President and General Manager of Marketing, in a conversation with Marketecture Media hosts Jeremy Bloom and Josh Palau. Perez discusses her experience leading legacy brands such as One A Day, Flintstones, Aleve and Midol, and explains how her Bayer marketing team keeps these brands relevant in a rapidly evolving consumer landscape. She explores balancing brand consistency with creative risk-taking, building effective agency relationships, and staying curious as both a marketer and a leader. The discussion highlights how brand strategy informs decisions across video, social, retail and other channels, and underscores the importance of cross-functional collaboration and data-informed storytelling in sustaining brand growth. The episode emphasizes the role of consumer insights and cross-discipline teamwork in driving Bayer's market expansion and brand equity.
Brand leadership interview; general marketing insights, not industry-shifting
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Key Takeaways & Evidence Grounding
- Lisa Perez is Vice President and General Manager of Marketing at Bayer.
- She has led brands including One A Day, Flintstones, Aleve and Midol.
- The Brand Forum episode features Jeremy Bloom and Josh Palau interviewing Perez.
- Topics include balancing brand consistency with creative risk, building agency relationships, and staying curious as a marketer and leader.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Bayer One A Day Brand Transformation Revealed
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