Observed Signal · Oct 14, 2026 · Event · Source: The Drum · Impact: 1/5 · Sentiment: Neutral
B2B World Fest Promises Entertainment at Miami Event
The Drum promotes its upcoming B2B World Fest conference in Miami, scheduled for November 9-10, 2026, at East Hotel. The event aims to break the mold of traditional B2B conferences by adopting a TV show format, with recurring segments like Heartlands (chat show), Bravehearts (big statements), Heart of the Matter (debates), Pressure (game show), and Heart & Craft (creative showcase). Notable sessions include a debate between Mark Ritson and Tom Goodwin on whether the customer has changed, a live whodunnit stage play titled "Who Killed the Creative?", a live songwriting performance by Dave Stewart, and game show formats where industry arguments are played out. The agenda features senior marketing leaders from IBM, GE, Arm, John Deere, GM, SAP, Schneider Electric, Iron Mountain, Verizon, SAS, Liverpool FC, Amazon Business, and others discussing trust, creativity, AI, and measurement. The event concludes with The Drum Awards for B2B.
The article is primarily promotional for an upcoming B2B marketing conference, detailing the agenda and speakers. While it highlights themes relevant to B2B marketing (trust, AI, creativity), it does not introduce new products, partnerships, or industry changes. The content is event-centric and has limited industry impact beyond informing about the event itself.
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Key Takeaways & Evidence Grounding
- B2B World Fest is scheduled for November 9-10, 2026, at East Hotel in Miami.
- The event adopts a TV show format with recurring segments including Heartlands, Bravehearts, Heart of the Matter, Pressure, and Heart & Craft.
- Mark Ritson and Tom Goodwin will debate whether the customer has really changed.
- Dave Stewart of Eurythmics will write a new song live with audience participation.
- The Drum is launching B2B Faculty, a professional development and certification program, at the event.
Connected Companies & Entities
14 Entities mapped“Sara Richter of SAP Engagement Cloud is in the ring...”
“Two Forrester research directors pitch next year’s trends...”
“Jon Iwata, who shaped the IBM brand for decades...”
“Mastercard, Sage and NewtonX on measurement...”
“Jennifer Chase of SAS...”
“Tom Zimmerman takes you inside Verizon’s World Cup.”
“Kate Rundell, CMO of Amazon Business...”
“Monique Elliott of Schneider Electric...”
“...revisits the repositioning of Arm...”
“Stein and DoorDash show B2B can be funny...”
“Legora and NoA Åkestam Holst talk Jude Law...”
“Ramp and Air share the in-house creative they’re proudest of.”
“Mastercard, Sage and NewtonX on measurement...”
“...with Linda Boff, two-decades CMO of GE...”
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