Observed Signal · Aug 9, 2019 · Partnership · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
B2B Media Group and Aumago Merge
Two German B2B marketing players, B2B Media Group (Munich) and Aumago (Berlin), have merged to form one of Europe’s largest data-driven B2B ecosystems. The combined network claims access to over 70 million business decision-makers and spans more than 550 B2B portals across 80 industries. The merger enables direct client work for brands and agencies with data-driven display advertising, account-based marketing (ABM), native advertising, as well as leads and content distribution. Publishers and event organizers benefit from enhanced audience identification and targeting. By integrating into the European B2B ecosystem, they can programmatically market not just data but also surrounding environments, offering an alternative to search and social ecosystems. Leadership changes include Christoph Krüger as Chief Audience Officer, Dirk Wischnewski as Chief Marketing Officer, Canio Martino as Chief Sales Officer, Utz Wasner as Chief Product & Data Officer; Kai Seefeldt remains CTO and Fabian Jung remains CEO. The firms operate across six locations in Germany and the UK with over 80 employees.
Significant industry consolidation creating a large Europe-wide, data-driven B2B ecosystem; cross-border expansion with multi-portfolio capabilities.
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Key Takeaways & Evidence Grounding
- B2B Media Group and Aumago merged to create Europe’s large data-driven B2B ecosystem
- Combined network reaches over 70 million business decision-makers
- Spans more than 550 B2B portals across 80 industries
- Post-merger offerings include data-driven display advertising, ABM, native advertising, leads, and content distribution
- Leadership changes: Christoph Krüger becomes Chief Audience Officer; Dirk Wischnewski becomes Chief Marketing Officer; Canio Martino becomes Chief Sales Officer; Utz Wasner becomes Chief Product & Data Officer; Kai Seefeldt remains CTO; Fabian Jung remains CEO; six locations in Germany and the UK with 80+ employees
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