Observed Signal · Sep 7, 2026 · Partnership · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Publisher / Media Market: B&M Publishing Also Takes License for Printed Computer Bild
B&M Publishing, a German publishing house, will take over the editorial production and marketing of the printed edition of Computer Bild starting January 2027. This follows a licensing partnership with Axel Springer, expanding on earlier agreements for Auto Bild Klassik, Auto Bild Reisemobil, and Auto Bild Sportscar. The Computer Bild brand itself, including its digital activities and test and buying advice expertise, will remain part of the Bild group, with a stronger focus on digital products, testing competence, and purchasing advice. B&M Publishing managing directors Stefan Müller and Tobias Franzke see Computer Bild as a growth project and aim to significantly increase its circulation. In Q2 2026, the bi-weekly print edition had a sold circulation of 65,236 copies, down nearly 5% year over year.
Relevant industry news about a licensing deal for a print publication, but limited direct impact on ad tech or digital advertising.
Key Takeaways & Evidence Grounding
- B&M Publishing will produce and market the printed Computer Bild from January 2027.
- The licensing deal is with Axel Springer, extending prior agreements for Auto Bild titles.
- Computer Bild's digital operations and test/buying advice remain with the Bild group.
- The printed Computer Bild circulation was 65,236 copies in Q2 2026.
- B&M Publishing aims to substantially grow the circulation of the magazine.
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