Observed Signal · Oct 20, 2026 · Market Signal · Source: Awin · Impact: 2/5
Awin Caps a Standout 2026 with Several GPMA Wins
The 2026 GPMAs gave us a night to remember, as Awin and our partners claimed five gold prizes, including the Partnership Ecosystem Award.
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Awin Caps a Standout 2026 with Several GPMA Wins
The 2026 GPMAs gave us a night to remember, as Awin and our partners claimed five gold prizes, including the Partnership Ecosystem Award.
2026 US Partnership Awards: Gold Winners Announced
The 2026 US Partnership Awards (USPAs) winners were published in a digital-first format, recognising leading partnership, affiliate, influencer and performance marketing work. Hello Partner founder Matthew Wood highlighted entrants’ stronger measurement, commercialised AI use, and disciplined execution. Major gold winners included Tombras (five golds, incl. Partnership of the Year and Best Full Funnel Strategy), CJ (Best Platform for Partnership Success and Best Use of AI/Automation with CJ 360-AI), Rakuten Advertising (two golds, incl. Best Content Partnership and Best Health, Beauty & Wellness Partnership with Bluemercury), Partnerize (Most Innovative Technology for VantagePoint), and Acceleration Partners (Best Affiliate Programme Optimization for TikTok, exceeding targets by over 160% in North America). Other notable winners included Linkbux Media, Gen3 Marketing, Round Barn Labs, Partner Commerce, Trafalgar with Capital One Ad Solutions, and Upsellit with Splits59.
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