Observed Signal · Mar 28, 2025 · Podcast Episode · Source: Quo Vadis News · Impact: 2/5 · Sentiment: Neutral
ATEF Podcast Episode: Todd Parsons Interview
This article covers Episode #112 of the ATEF Podcast, featuring Todd Parsons, Chief Product Officer at Criteo. The interview delves into Parsons' views on the advertising industry and the evolving adtech landscape, framed by his recent appearance at the AdTech Economic Forum NYC 2025, where he participated in a master-class on identity alongside Mathieu Roche. The episode runs 44 minutes, continuing Quo Vadis News’ series spotlighting speakers from the AdTech Economic Forum. The conversation highlights patterns and connections in the complex adtech ecosystem, offering listeners insights into product leadership and industry dynamics within the advertising technology space.
Industry-relevant executive interview at a notable AdTech event
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Key Takeaways & Evidence Grounding
- Episode #112 of ATEF Podcast features Todd Parsons, Chief Product Officer at Criteo.
- Parsons discusses his views on the advertising industry and adtech patterns.
- The episode length is 44 minutes.
- Parsons appeared on stage at AdTech Economic Forum NYC 2025, with a master-class on identity alongside Mathieu Roche.
- The podcast is part of Quo Vadis News' AdTech Economic Forum coverage.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
German consumers prefer AI advice over AI advertising
A new study by Criteo, based on commerce data from hundreds of CPG brands and a survey of over 6,300 consumers across six markets, reveals that ChatGPT is increasingly driving traffic to product pages, with its share of entries averaging 60% higher than traditional search engines from January to July. In July, 86% of these clients recorded at least one transaction mediated by ChatGPT. However, German consumers are hesitant about automated reordering, with 39% rejecting AI assistants for this task, compared to a 32% average across markets. A separate survey by Censuswide for Verve among 2,000 German adults found that about two-thirds are open to purchasing based on AI chatbot recommendations, especially for travel, food, and fashion. Yet, reactions to AI-generated ads are polarized: 35% lose trust in the brand, while about 19% view such ads more positively. Younger consumers (18-24) are more critical, with 45% losing trust, but 30% responding positively.
Criteo SSP Recognized by Frost & Sullivan for Commerce Media Innovation
Criteo's SSP has been recognized by Frost & Sullivan for innovation in commerce media, as announced in a new press release dated October 5, 2026.
Apple iOS 27 Blocks The Trade Desk from Serving Safari Ads
Apple's iOS 27, released mid-September, has blocked major programmatic data firms—including The Trade Desk, LiveRamp, ID5, Permutive, and Audigent—from serving ads or collecting data in Safari via a WebKit blocklist. This dynamic, privately hosted blocklist prevents ad delivery on iPhones, iPads, and macOS, affecting CDPs, DMPs, and DSPs. The Trade Desk's adsrvr.org was removed in iOS 27.2 beta, but Apple plans a broader blocklist covering hundreds of ad tech and martech vendors, disrupting ad serving, attribution, and alternative IDs. Unlike ATT, this fully blocks ad delivery, raising competitive concerns, especially if Google is exempt. Some vendors like LiveIntent and Lotame remain unaffected, but the block reduces publisher demand and shifts market composition. It follows regulatory actions in Europe and a UK class action, with Germany's Bundeskartellamt concluding in mid-2026. IAB Tech Lab's Trusted Server is a proposed solution, but adoption is slow. Impact is currently limited by low iOS 27 adoption but expected to grow.
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