Observed Signal · Oct 9, 2026 · Market Signal · Source: Rokt · Impact: 4/5
Asda and Rokt Partner to Bring AI-Powered, Relevant Offers to Customers at Checkout
Rokt's media coverage page now features multiple articles about a new partnership with Asda, including coverage from Sales Tech Star, Retail Insight Network, Retail Tech Innovation Hub, and Progressive Grocer. The partnership involves AI-powered offers at checkout and expansion across online grocery and George.
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Real-Time Relevance Across Every Transaction, Now In-Store
Rokt announces a new product expansion bringing real-time relevance to in-store transactions, alongside new blog posts on performance marketing and first-party data.
Kroger AI Shopping Assistant Drives Larger Baskets
Kroger reported that customers using its AI-powered shopping assistant are adding more items to their carts, contrary to expectations. The tool, launched in July across Kroger's websites and apps, helps with meal planning, recipe discovery, and cart building based on budgets and dietary needs. Yael Cosset, Kroger's EVP and Chief Digital Officer, discussed the basket size growth at Groceryshop 2026. Kroger is integrating more personalization features, leveraging its loyalty data from over 63 million households. The retailer also uses AI for demand forecasting and operational functions. Kroger partners with Google Cloud for Gemini Enterprise to power the assistant. The article also mentions similar results at Albertsons and increased conversion from AI-referred traffic per Adobe Digital Insights. Kroger's retail media business, Kroger Precision Marketing, is integrating sponsored products within the assistant.
Building The Decision Engine For Agentic Marketing
Rokt announces a new blog post about building the decision engine for agentic marketing, categorized under News & Partnerships, dated October 16, 2026.
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