Observed Signal · Oct 9, 2026 · Technical Release · Source: OpenAI Blog · Impact: 4/5 · Sentiment: Positive

Asana Cuts Browser Agent Costs 76x with GPT-6.1 Sol

Executive Signal Summary

Asana leveraged OpenAI's GPT-6 Astra in Codex to optimize its browser agent's workflow on GPT-6.1 Sol, achieving a 76x cost reduction and 5x speed improvement. The study, conducted by StackAI CTO Frank Hidalgo, tested four models and implemented caching and screenshot policies that reduced estimated model costs from $36.21 to $0.47 per run. The optimization allowed Asana to offer faster, more capable models to customers while lowering operational costs. Asana has released the changes to StackAI and plans to incorporate similar testing into platform evaluations.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

Major AI model optimization showcases significant cost and efficiency gains for enterprise automation, influencing AdTech operations that rely on AI agents.

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Key Takeaways & Evidence Grounding

  • Asana optimized its browser agent on GPT-6.1 Sol, reducing model costs from $36.21 to $0.47 per run (76x cheaper) and speeding up runs from 22.5 minutes to 4 minutes (5x faster).
  • The optimization used GPT-6 Astra in Codex to automate experiments, cutting research time from an estimated 1-2 months to about a week.
  • The optimized workflow retained browsing history of up to 480,000 characters and used a caching policy that reduced input costs by 89% (5% of uncached price).
  • Asana has released the browser navigation changes to StackAI and plans to integrate similar testing into platform evaluations.
  • The study tested four models including GPT-6.1 Sol and three others; the optimized setup on GPT-6.1 Sol completed all runs with correct answers.

Connected Companies & Entities

2 Entities mapped

“Asana helps customers automate work across business applications through StackAI, a platform it acquired.”

“The article describes Asana's use of GPT-6 Astra in Codex and GPT-6.1 Sol, both OpenAI models.”

Ontology Mapping & Concepts

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: OpenAI Blog•Published: Oct 9, 2026
Original Coverage Title: “Asana cuts model costs 76x in browser tests with GPT-6.1 Sol”

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