Observed Signal · Jul 13, 2026 · Company Founding · Source: Horizont · Impact: 2/5 · Sentiment: Positive
Arno Lindemann Leaves Scholz & Friends, Launches Creative AI Consultancy
Arno Lindemann, a prominent German creative and former Creative Partner at Scholz & Friends, is leaving the agency after more than five years to found a small 'Creative AI Consultancy.' In a beach-chair interview on Fehmarn with HORIZONT videoreporter Mirko Kaminski, Lindemann said the firm will help marketing organisations implement artificial intelligence effectively and 'on brand.' He declined to disclose the consultancy's name or co‑founders and said the team will remain deliberately small to avoid selling person-days. The interview is part of Mirko Kaminski's regular strandkorb (beach chair) interviews for HORIZONT; videos appear on HORIZONT.net, LinkedIn and YouTube.
Notable creative leader is founding an AI-focused consultancy, which may influence creative AI adoption in marketing but is an early-stage, small-scale development with limited immediate industry-wide impact.
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Key Takeaways & Evidence Grounding
- Arno Lindemann is leaving Scholz & Friends after more than five years as Creative Partner to found a new Creative AI consultancy.
- Lindemann has not yet disclosed the consultancy's name or its co‑founders.
- The consultancy's stated purpose is to help marketing organisations implement artificial intelligence effectively and 'on brand.'
- Lindemann said the new firm will keep a deliberately small team and will not focus on selling man‑days.
- The interview with Mirko Kaminski was recorded as part of HORIZONT's strandkorb interviews on Fehmarn; publication date 2026-07-13.
Connected Companies & Entities
2 Entities mapped“After more than five years as Creative Partner, he is now leaving Scholz & Friends to found a 'Creative AI Consultancy.'...”
“Mirko Kaminski runs strandkorb interviews for HORIZONT and met Arno Lindemann for the beach‑chair interview on Fehmarn....”
Ontology Mapping & Concepts
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