Observed Signal · Aug 11, 2026 · Content Release · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
TV (linear) Market: ARD schedules 'Werwölfe' in early evening slot
ARD will release the second season of the reality gameshow "Werwölfe – Das Spiel von List und Täuschung" in its Mediathek from late September, with twelve episodes published starting Thursday, 24 September in weekly batches of four. In addition to the streaming release, ARD will air selected episodes in linear TV early-evening slots: episodes 1–2 on 24 September at 18:50 and episodes 5–6 one week later at the same time. Michael Kessler returns as the show's narrator. The TV adaptation is produced by ITV Studios Germany and is based on the board game "Die Werwölfe von Düsterwald" by Philippe des Pallières and Hervé Marly.
A broadcaster's scheduling and hybrid streaming/linear release is a minor programming strategy story with limited direct impact on AdTech; it signals tactics to drive Mediathek usage but is not industry-shifting.
Key Takeaways & Evidence Grounding
- ARD will start season 2 of the reality gameshow 'Werwölfe' at the end of September 2026.
- Twelve new episodes will be released in the ARD-Mediathek beginning Thursday, 24 September 2026, with four episodes published at once each week.
- Selected episodes will also be broadcast on linear TV in the early-evening slot (episodes 1–2 on 24 September at 18:50; episodes 5–6 one week later).
- Michael Kessler returns as the show's narrator.
- The TV adaptation is produced by ITV Studios Germany and is based on the board game 'Die Werwölfe von Düsterwald' by Philippe des Pallières and Hervé Marly.
Connected Companies & Entities
4 Entities mappedSWR
Public-service broadcaster for southwest Germany across television, radio and digital media.
“Image credit: © ARD/BR/SWR/Montage: Carina Urban....”
BR
Bavaria’s public-service broadcaster across radio, television and digital news.
“Image credit: © ARD/BR/SWR/Montage: Carina Urban....”
DWDL.de
German media trade publisher for TV, streaming and industry jobs.
“The article is published on DWDL.de (footer: '© DWDL.de GmbH, 2001-2026')....”
ARD
Germany’s public broadcaster for TV, radio and streaming.
“ARD will start the second season of its reality gameshow 'Werwölfe - Das Spiel von List und Täuschung' at the end of September....”
Ontology Mapping & Concepts
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.