Observed Signal · Aug 11, 2026 · Content Release · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
TV (linear) Market: ARD schedules 'Werwölfe' in early evening slot
ARD will release the second season of the reality gameshow "Werwölfe – Das Spiel von List und Täuschung" in its Mediathek from late September, with twelve episodes published starting Thursday, 24 September in weekly batches of four. In addition to the streaming release, ARD will air selected episodes in linear TV early-evening slots: episodes 1–2 on 24 September at 18:50 and episodes 5–6 one week later at the same time. Michael Kessler returns as the show's narrator. The TV adaptation is produced by ITV Studios Germany and is based on the board game "Die Werwölfe von Düsterwald" by Philippe des Pallières and Hervé Marly.
A broadcaster's scheduling and hybrid streaming/linear release is a minor programming strategy story with limited direct impact on AdTech; it signals tactics to drive Mediathek usage but is not industry-shifting.
Wichtigste Kernpunkte & Evidenz
- ARD will start season 2 of the reality gameshow 'Werwölfe' at the end of September 2026.
- Twelve new episodes will be released in the ARD-Mediathek beginning Thursday, 24 September 2026, with four episodes published at once each week.
- Selected episodes will also be broadcast on linear TV in the early-evening slot (episodes 1–2 on 24 September at 18:50; episodes 5–6 one week later).
- Michael Kessler returns as the show's narrator.
- The TV adaptation is produced by ITV Studios Germany and is based on the board game 'Die Werwölfe von Düsterwald' by Philippe des Pallières and Hervé Marly.
Verknüpfte Unternehmen
4 verknüpfte UnternehmenSWR
Public-service broadcaster for southwest Germany across television, radio and digital media.
“Image credit: © ARD/BR/SWR/Montage: Carina Urban....”
BR
Bayerns öffentlich-rechtlicher Rundfunk mit umfassenden Angeboten in Radio, Fernsehen und digitalem Journalismus.
“Image credit: © ARD/BR/SWR/Montage: Carina Urban....”
DWDL.de
Führendes deutsches B2B-Fachmedium und Vermarktungsplattform für die TV-, Streaming- und Medienbranche.
“The article is published on DWDL.de (footer: '© DWDL.de GmbH, 2001-2026')....”
ARD
Deutschlands föderales öffentlich-rechtliches Mediennetzwerk für TV, Audio und digitale Streaming-Plattformen.
“ARD will start the second season of its reality gameshow 'Werwölfe - Das Spiel von List und Täuschung' at the end of September....”
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