Observed Signal · May 23, 2026 · Audience Ratings Report · Source: DWDL · Impact: 2/5 · Sentiment: Neutral

ARD Comedy 'Rosen und Reis' Draws Under 2M Viewers

Executive Signal Summary

DWDL reported that the ARD Friday-night comedy 'Rosen und Reis' struggled in its broadcast, drawing 1.73 million viewers (9.3% market share) at 20:15 on May 22, 2026 — a notably low reach for a first-run Friday slot. By contrast, ZDF's season‑finale of the crime series 'Der Alte' led the evening with 4.37 million viewers (23.7%). A subsequent repeat of 'SOKO Leipzig' reached 3.25 million viewers (17.3%). The quiz show 'Gefragt - gejagt' performed well in the early evening with 1.66 million viewers and a 16.7% overall market share, and 11.0% among 14–49-year-olds. AGF Videoforschung / AGF SCOPE data were cited as the source of the audience measurements.

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Television audience measurements affect linear TV scheduling and ad inventory valuation but this is a routine ratings update rather than an industry-shifting development.

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Key Takeaways & Evidence Grounding

  • ARD comedy 'Rosen und Reis' reached 1.73 million viewers at 20:15 on May 22, 2026 and recorded a 9.3% market share.
  • ZDF's 'Der Alte' season finale drew 4.37 million viewers and a 23.7% market share — the series' best value this year.
  • A repeat of 'SOKO Leipzig' reached 3.25 million viewers and a 17.3% market share following 'Der Alte'.
  • 'Gefragt - gejagt' achieved 1.66 million viewers overall with a 16.7% market share, and 11.0% among 14–49-year-olds.
  • Source for audience data: AGF Videoforschung (AGF SCOPE).
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: DWDL•Published: May 23, 2026
Original Coverage Title: “ARD-Komödie "Rosen und Reis" geht gegen den "Alten" baden - DWDL.de”

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