Observed Signal · Feb 19, 2025 · Policy Update · Source: OnlineMarketing.de · Impact: 5/5 · Sentiment: Negative
Apple Removes EU Apps Lacking Trader Status
Apple removed tens of thousands of apps from the EU App Store on February 18, 2025, to enforce the Digital Services Act (DSA) requirement that developers publicly display Trader Status and verifiable contact information. Apps missing the information were taken offline without warning. Appfigures estimates that around 135,000 apps across EU stores were removed within roughly 30 hours, underscoring the impact on small and indie developers who previously used private addresses or home offices. The rule is anchored in DSA Articles 30 and 31. To relist, developers must submit complete, verified contact details for Apple’s review. The move has sparked debate about privacy, transparency, and the burdens on small developers, with quotes noting the pressure to rent office addresses or use virtual addresses and phone numbers. Users may see some apps disappear or stop receiving updates while compliance is ensured.
Apple enforces EU DSA Trader Status requirements; mass app removals impact developers and users.
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Key Takeaways & Evidence Grounding
- On Feb 18, 2025, Apple removed tens of thousands of apps from the EU App Store for not providing Trader Status information.
- Trader Status requires developers to disclose whether they are a company or private individual and public contact details.
- Appfigures data estimates about 135,000 apps were removed within 30 hours across EU stores.
- The rule is based on DSA Articles 30 and 31.
- To relist, Apple requires complete contact information, verified by Apple; apps remain offline until verification.
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