Observed Signal · Sep 4, 2025 · M&A - Completed · Source: Tech.eu · Impact: 2/5 · Sentiment: Positive
Aonic Completes $250M+ Acquisition of Research Firm Prime Insights
Aonic, a Stockholm-based group of multiplatform tech and gaming companies, has completed its largest acquisition to date: the purchase of research technology firm Prime Insights for a total transaction value exceeding $250 million. Prime Insights, founded in 2022 by Benjamin Ritzka, operates mobile and web platforms through which millions of users earn money by completing surveys. The acquisition creates a combined global rewards and data platform reaching more than 50 million consumers, spanning 12 owned consumer brands and generating approximately $300 million in annual revenues. Prime Insights will continue to be led by Ritzka, who reinvested a significant portion of the proceeds into Aonic shares. Both companies reportedly grew more than 80% organically per year over the past two years, and the deal is intended to expand reach and insights for clients in mobile gaming and consumer research.
Aonic's largest acquisition strengthens a combined rewards and consumer insights platform with 50M+ consumers, relevant to research technology and loyalty-driven marketing, but it is not an industry-shifting event for the wider AdTech ecosystem.
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Key Takeaways & Evidence Grounding
- Aonic completed the acquisition of Prime Insights for over $250 million.
- The transaction is Aonic's largest acquisition to date.
- Prime Insights was founded in 2022 and employs around 120 people across 17 countries.
- The combined platform reaches 50 million+ consumers across 12 owned consumer brands with approximately $300 million+ in yearly revenues.
- Benjamin Ritzka remains CEO of Prime Insights and became one of Aonic's largest shareholders.
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