Observed Signal · Jun 14, 2026 · Interview · Source: CNBC Technology · Impact: 2/5 · Sentiment: Positive
Animoca's Yat Siu: Creativity Most In-Demand in AI Era
Animoca Brands co-founder Yat Siu said on June 14, 2026, that artificial intelligence will disrupt the labour market but ultimately create more jobs and raise the importance of human creativity. Speaking on the sidelines of the SuperAI conference in Singapore, Siu argued that AI will commoditise coding and routine capabilities, shifting value toward creativity and coordination. He described himself as optimistic about AI’s societal impact, acknowledging some risks but saying most people will use AI beneficially. The article notes Animoca Brands was co-founded by Siu in 2014 and now holds a portfolio of more than 600 companies.
Comments highlight a labour-market shift toward creativity as AI commoditises routine technical tasks; relevant to hiring, talent strategy and creative roles across tech and marketing industries but not a platform policy or technical release.
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Key Takeaways & Evidence Grounding
- Yat Siu, co-founder of Animoca Brands, said creativity will become the most sought-after quality for job-seekers in the AI era.
- Siu spoke at the SuperAI conference in Singapore and said AI will disrupt the labour market but ultimately create more jobs.
- Animoca Brands was co-founded in 2014 and the company has a portfolio of more than 600 companies.
- Siu said AI coding capabilities will commoditise technical tasks, shifting required human skills toward creativity and coordination.
- When asked about Anthropic’s warning on AI risks, Siu said he is optimistic and believes most people will use AI beneficially.
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Rich Silverstein Warns AI May Encourage Creative Laziness
In an interview with The Drum ahead of its documentary The Creativity Machine, Rich Silverstein — co-chairman and co-creative director of Goodby, Silverstein & Partners — says he views AI as a partner rather than a replacement for human creatives but warns it risks fostering laziness, especially among younger talent. Speaking at Collins House in Cannes, the 77-year-old argues that agency teams are already using AI to inform work and that clients may be tempted to reduce headcount by substituting AI for people. He stresses he never accepts AI output wholesale and champions human creativity despite acknowledging AI’s utility for tasks such as phrasing prose. Silverstein referenced predictions about AI’s rapid capabilities but emphasised his hope that creativity remains human-led.
AI elevates creativity, only mediocre creatives should worry
In this opinion piece, strategist Kevin Chesters argues that AI will not eliminate creativity but rather amplify it. While acknowledging fears about AI's impact on jobs, he contends that only mediocre creatives should be threatened, as AI excels at competent, average work. He draws parallels to historical technology adoptions, emphasizing the potential for human-machine collaboration. Chesters cites examples like tumor detection and creative fields where AI combined with human expertise yields superior results. He encourages agencies to embrace AI as a partner, not a threat, and criticizes the hype around AI existential risks. The article includes references to his upcoming book and other industry opinions.
APAC Social Commerce Resists US AI Content Flood
Agency leaders at ATS Singapore and industry commentators argue that while AI is scaling production and operational efficiency for creator commerce, Southeast Asia’s social commerce remains fundamentally human-led due to trust, live interaction, and local buying behaviour. The Wall Street Journal reported AI-generated videos flooding TikTok Shop in the US and at least one brand, SharkNinja, banned AI content; panelists say that trajectory is less pronounced in Southeast Asia where live selling, dialogue, and demonstrations drive conversion. Experts from Omnicom Media and Brainlabs say AI will more likely assist sellers (product intelligence, scripts, localisation, testing) than immediately replace trusted hosts, though lower-tier creators could be squeezed by convincing synthetic content. Brainlabs’ Bytesights shows a rising but not explosive volume of AI-tagged content across Asia. Panelists recommend outcome-focused governance and commercial incentives for verified human-hosted content.
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