Observed Signal · Nov 2, 2022 · Product Launch · Source: Trending Topics · Impact: 2/5 · Sentiment: Neutral
Amazon Expands Prime Music Catalog to 100 Million Songs
Amazon announced that Prime members will now have access to a full music catalog of around 100 million songs, replacing the previous limited catalog of 2 million songs. Most popular podcasts on Amazon Music will also be available ad-free, and the Amazon Music app will be redesigned with a new podcast preview feature. The move is widely seen as a direct challenge to streaming competitors such as Spotify and Apple Music. Amazon confirmed that the old limited Prime Music catalog was no longer a strong selling point. Steve Boom, VP of Amazon Music, said members will get the expanded catalog and top podcasts ad-free at no extra cost. Amazon Music Unlimited remains as a premium add-on. The announcement follows Prime price increases in the US and Europe during 2022.
Amazon's expansion of Prime Music and ad-free podcasts intensifies competition in streaming audio and podcast distribution, but direct AdTech implications are limited.
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Key Takeaways & Evidence Grounding
- Amazon expanded Prime Music's catalog from 2 million to around 100 million songs.
- Prime members will receive ad-free access to most popular podcasts on Amazon Music.
- The Amazon Music app is being redesigned and will introduce a podcast preview feature.
- Amazon raised the US Prime annual price from $119 to $139 and European Prime prices by up to 43% in 2022.
- Steve Boom, VP of Amazon Music, said the expanded catalog and ad-free podcasts come at no extra cost for Prime members.
Connected Companies & Entities
4 Entities mapped“Amazon announced that Prime subscribers will now receive a full music catalog of around 100 million songs instead of the previous limited se...”
“TechCrunch interprets the announcement as a direct attack on streaming competitors, especially Spotify....”
“Long term, Amazon wants to lure customers away from Apple Music or Spotify....”
“TechCrunch understands the announcement as a direct attack on music streaming rivals, particularly Spotify....”
Ontology Mapping & Concepts
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