Observed Signal · Oct 1, 2026 · Market Signal · Source: Allianz · Impact: 4/5
Allianz confirms CEO appointments at Allianz Partners and Allianz Direct
Philipp Kroetz, Chief Executive Officer (CEO) of Allianz Direct since 2022, will become Chief Executive Officer of Allianz Partners as of November 1, 2026, succeeding Tomas Kunzmann, who joins the Allianz SE Board of Management as of January 1, 2027. Laurent Floquet, currently Chief Operating Officer at Allianz Partners, will become Chief Executive Officer of Allianz Direct.
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Connected Companies & Entities
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Recent verified developments and strategic activity across this market segment.
Hakan Özal Named Director Sales DACH at impact.com
Impact.com, a partnership marketing platform, expands its presence in the German-speaking region with the appointment of Hakan Özal as Director Sales DACH. Özal will lead growth in Germany, Austria, and Switzerland, focusing on enterprise clients and regulated industries, notably finance. He will shape the regional sales strategy, targeting large advertisers managing complex partnerships across multiple channels, and help consolidate Affiliate, Creator, Referral, and B2B partnerships on a single platform to increase transparency along the customer journey. Özal brings extensive performance-marketing leadership from roles at Groupon, comdirect, DKB and bunq, and previously drove international expansion at financeAds; he also chaired the Affiliate Marketing Committee at the Bundesverband Digitale Wirtschaft (BVDW). Erwin Plomp, Senior Vice President EMEA at impact.com, highlights the DACH region as a central growth area. The article is based on impact.com’s press release.
Ströer CEO Udo Müller Becomes Sole Leader
Ströer co-founder Udo Müller (63) is again leading the Cologne-based out-of-home advertising group alone as of early April 2026 after long-time co-CEO Christian Schmalzl (52) relinquished his mandate effective 31 March. Schmalzl had shared the boardroom with Müller for nine years and led operations since 2012; in January he announced he would not extend his contract beyond 2028. Ströer also announced that CFO Henning Gieseke (55) will leave the company on 4 June, with an advanced search underway for a successor who will additionally assume COO responsibilities. Müller, the founder and major shareholder, said the reorganised leadership and structure aim to accelerate Ströer's transformation into a platform business and exploit efficiency and margin opportunities from artificial intelligence.
Reverion raises $175M, plans factory with 800 jobs
Reverion, a German energy-tech startup originating from the Technical University of Munich, has raised $175 million (€154 million) in a Series B round led by climate-tech fund Kembara, with participation from Allianz, KfW Capital, Aurum Impact, and Carbon Equity. The funding will finance a new megafactory in Germany (likely in Bavaria), spanning about 100,000 square meters, boosting production to 250 MW annually and creating up to 800 jobs, including skilled blue-collar positions. Reverion's reversible solid-oxide fuel cells achieve 74.2% electrical efficiency, can store excess renewable energy as gas via electrolysis, and capture CO2 for carbon-neutral operation. Targeting AI data centers and heavy industry, the company has seven plants operating and a project pipeline exceeding $2 billion, with international deliveries planned.
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