Observed Signal · Nov 5, 2026 · Corporate Update · Source: add2 · Impact: 3/5
AI Search: Niklas Kind zeigt im Webinar, wie Marken relevante Prompts finden.
add2's HafenCrew member Niklas Kind will present the topic 'AI Search: How to Find Relevant Prompts for Your Brand' in a live webinar on November 13, 2026, from 11:00 to 12:00. The GEO and SEO expert will demonstrate how content managers can systematically identify relevant prompts, distinguishing prompt research from classic keyword research. Participants will learn how to develop a well-founded prompt set to analyze brand and competitor visibility in AI systems, avoid unnecessary duplicates, and derive concrete content and GEO measures. The webinar is organized by OMT and is free to attend.
This webinar positions add2 as a thought leader in AI search and GEO, a rapidly growing area for brands seeking visibility in AI-driven search engines. It offers practical guidance that could influence how companies approach AI search optimization.
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Key Takeaways & Evidence Grounding
- Niklas Kind, HafenCrew member at add2, presents the webinar 'AI Search: How to Find Relevant Prompts for Your Brand'.
- The live webinar takes place on November 13, 2026, from 11:00 to 12:00.
- The webinar is organized by OMT and is free to attend.
- Topics include prompt research vs. keyword research, developing prompt sets, and analyzing brand visibility in AI systems.
Connected Companies & Entities
“add2 is a digital marketing agency providing expertise in SEO, GEO, and search engine optimization.”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
AffiliateBLOG Breakfast Cologne: AI Insights and New Perspectives
The AffiliateBLOG Breakfast in Cologne brought together around 25 affiliate and digital industry professionals on October 1, 2026, at Salon Schmitz for networking and knowledge exchange. Two keynote presentations focused on AI's impact on the customer journey and the interplay between affiliate marketing and user experience. Steffen Grunwald from Awin discussed how generative AI is changing product search, shifting focus from SEO to Generative Engine Optimization (GEO) and the importance of affiliate and review content in AI-generated answers. Martin Rausch-Beschnitt from MAI Group highlighted that more traffic does not solve poor user experience, citing a case where improved experience increased conversion rates from 4.43% to 6.12%, a 38% uplift. He advocated for integrating affiliate, UX, and customer experience strategies. The event also facilitated personal discussions and was sponsored by Vodafone, Awin, lead alliance, and Sage. The next AffiliateBLOG Breakfast is planned for March 19, 2027, in Munich.
An Impression Is Not a Real Ad Contact
An ADZINE SPOTLIGHT webinar on "Media Quality Innovation" examined how programmatic media quality must be assessed across the supply chain. Speakers from Fraud0, Index Exchange and agency Add2 discussed detecting bot and invalid traffic (including session-based JavaScript checks), the role of sell-side decisioning and early inventory vetting, and buy-side multi-stage quality controls (pre-bid, inflight, post-bid verification and remediation). The session highlighted emerging challenges from AI-generated content and agentic/machine access to inventory, the limits of automated tools, and the need for shared responsibility among publishers, platforms, sell-side vendors and agencies to ensure paid impressions represent real, valuable ad contacts.
Congstar launches customer-focused ad campaign
congstar has launched a customer‑centric brand campaign that spotlights real, satisfied customers to drive recommendations and brand impact among Generations Y and Z. Building on last year’s interview-based creative, the 360° media mix includes a 42‑second cinema spot (cinema run from 16 July 2026), 30s and 15s TV spots (airing 20 July–31 Oct 2026), radio and streaming audio, podcasts and web radio, online display, paid social, social commerce and TV. Creative is led by Grabarz XCT with film production by The Sweetspot; media planning and buying by Mindshare (Frankfurt/WPP) and programmatic/display/search/performance by Publicis Media; social by Justaddsugar, with post and production support from Stofff and Add2. A Deutsche Telekom subsidiary with about 7.5 million customers, congstar also cites an above‑average NPS, positive Trustpilot/Trusted Shops reviews and a sixth‑place YouGov/Süddeutsche Zeitung ranking.
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