Observed Signal · Jun 26, 2026 · Analysis · Source: DEV Community · Impact: 2/5 · Sentiment: Neutral
AI Models Still Recommend Twilio for Notifications
Bersyn tested four AI models (ChatGPT, Claude, Gemini, Perplexity) with developer-style prompts asking for the best multi-channel notification API for a B2B SaaS platform. In the experiment (published June 26, 2026), three models mainly recommended incumbents such as Twilio and OneSignal, while Anthropic’s Claude was the outlier and named modern notification providers (Knock, Novu, Courier) far more often. Bersyn highlights a table of model responses showing Claude frequently naming Knock (80%), Novu (80%) and Courier (60%), whereas ChatGPT omitted Knock and Courier entirely and barely mentioned Novu. The author argues this discrepancy matters because buyers who ask LLMs may never learn about newer category-specific tools, so companies must create verifiable, third-party content that ties them to the category to appear in model recommendations.
Highlights how LLMs surface incumbent solutions over modern category-specific vendors, which can affect developer discovery and buyer shortlists; relevant for MarTech/DevTools vendors but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Bersyn asked ChatGPT, Claude, Gemini and Perplexity which multi-channel notification API to use for a B2B SaaS platform and compared their answers.
- In Bersyn’s test table Claude named Knock in 80% of answers, Novu in 80%, and Courier in 60%; ChatGPT named Knock 0% and Courier 0%, and Novu 20% for ChatGPT.
- ChatGPT, Gemini and Perplexity frequently recommended incumbents Twilio and OneSignal instead of modern notification-infrastructure providers.
- Article published on 2026-06-26 by Gissur Runarsson on Dev.to (originally at bersyn.com).
Connected Companies & Entities
5 Entities mapped“Who gets named instead? Twilio and OneSignal, almost every time....”
“We asked it five ways across ChatGPT, Claude, Gemini and Perplexity, then counted how often each modern tool got named....”
“Claude named Knock in 80% of its answers, Novu in 80%, Courier in 60%, and it literally opens with "Best Multi-Channel Notification APIs, 1....”
“Who gets named instead? Twilio and OneSignal, almost every time....”
Ontology Mapping & Concepts
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