Observed Signal · Oct 15, 2026 · Product Launch · Source: The Drum · Impact: 3/5 · Sentiment: Positive
AI Director Sketches F1 Car for Standard Chartered Film
Standard Chartered's 'Move Ahead' film, an AI-generated F1 advertisement, was created by London studio Misideal, led by director Marcello Costa. Since the bank lacks its own F1 team, the car was entirely AI-generated, with Costa hand-sketching the vehicle to maintain control and avoid copyright issues. The film blends AI-generated environments with digital twins of real actors, whose likenesses were licensed. The project aimed to create imagery unattainable during the racing season. Costa discusses the challenges of AI reliability, cost comparisons with traditional production, and the rapid evolution of AI tools like Seedance 2.5. The campaign was produced with agency Leo Singapore, production company Stink, and media handled by Dentsu.
Highlights the practical application of generative AI in high-end brand advertising, showcasing a hybrid workflow that blends manual artistry with AI generation, relevant for agencies and brands exploring AI-driven creative production.
Track Standard Chartered Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Standard Chartered launched an AI-generated F1 ad film called 'Move Ahead'.
- The film was co-directed by Marcello Costa of AI studio Misideal and Tino of Stink.
- The car was hand-sketched by Costa and then rendered using AI tools, mainly Magnific.
- Digital twins of real actors were created from licensed studio photographs.
- The campaign was produced with agency Leo Singapore and media by Dentsu.
Connected Companies & Entities
2 Entities mapped“Standard Chartered launched the 'Move Ahead' film and is an official F1 partner.”
“Dentsu handled media for the campaign.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
AI-Generated TV Spots Promote Bank Cler's 'Clarity'
Swiss agency Neu Creative Agency produced two AI-generated interview-style TV spots (German and French) for Bank Cler, positioning the bank around the theme of "clarity." The films, created in-house using AI tools, were broadcast — labeled as AI-generated — including a short break during the World Championship semi-final Switzerland–Norway on Swiss broadcaster SRF. Bank Cler marketing head Gregor Eicher said the bank remains cautious about using AI for depicting people; the specific tools and techniques used were not disclosed. Credits list Simon Rehsche, Nico Ammann and Fadi Nemr as responsible at Neu Creative Agency, with media by phd. The case is presented as part of a growing number of Swiss advertisers approving AI-generated moving-image content for TV, a practice still debated in the industry.
Bank Cler Continues AI-Generated Ad Format
Swiss bank Bank Cler has continued a creative format using AI-generated interview spots conceived by Neu Creative Agency. Following earlier ice-hockey clips shown on SRF during the World Championship, the new films parody sports-interview clichés using fictional football coaches and will be distributed exclusively in digital environments. The ads are explicitly labelled as AI-generated and will run in contextually relevant online inventory. Neu Creative Agency said the continuation follows many positive reactions to the prior campaign. Media planning for the campaign is credited to PHD.
Swisscom launches AI-made 'devicemonials' campaign
Swisscom launched a campaign called “Devicemonials” (running since July) that stars devices—smartphones, laptops and tablets—narrating their everyday lives to promote Swisscom services. Basel agency Mona und Mateo devised the concept, characters and stories (it has held Swisscom’s advertising account since June 2025), while Zurich-based production company Stories handled film production. Visual raw footage was generated with AI video models, but humans carried out editing, postproduction, voice acting and final sound design; about twelve people worked on the production (excluding voice actors). Episodes are distributed nationwide on digital channels, social media, blue Cinemas and television, with a new installment each month through December. Swisscom disclosed AI use in its press release but did not label broadcast spots; agency and production leads say AI alters workflows without removing human creative decision-making.
Receive all future signals for Standard Chartered & competitors in your briefing
Never miss material M&A deals, leadership changes, account wins, or product rollouts. Polaris7 monitors 20,000+ primary sources 24/7, delivering verified telemetry directly into your executive briefing.