Observed Signal · Apr 14, 2025 · Policy Update · Source: Marketecture · Impact: 2/5 · Sentiment: Neutral
AI as a Force Multiplier in Political Advertising
An episode of The AdTech Forum examines the role of AI and emerging platforms in political advertising during an election year. The three-part discussion covers the political digital advertising landscape, including trends in platforms and technologies, the challenges of misinformation, data analytics, and ethical considerations in targeting, and how AI could shape future political ads. Shannon Chatlos, Partner at SPM, shares insights on current dynamics and practical implications for advertisers, agencies, and publishers. Sponsored by IQM, the session underscores the balance between innovation and safeguards, with attention to transparency and accountability in data use. Recorded July 2024, the episode signals opportunities and risks as AI, analytics and new guidelines intersect with policy debates; a healthcare-focused follow-up is teased for future installments.
Neutral industry relevance; episode provides overview rather than a major platform release or regulatory update.
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Key Takeaways & Evidence Grounding
- IQM sponsors the AdTech Forum episode on AI in politics.
- Shannon Chatlos (Partner, SPM) discusses political digital advertising trends.
- The discussion covers misinformation, data analytics, and ethical targeting in ad tech.
- AI's role in political ads and future challenges/opportunities are examined.
- Recorded July 2024; next episode will cover healthcare.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
AI's Transformative Role in Future Advertising
This article summarizes an AdExchanger Talks episode in which Allison Schiff interviews Paul Longo, Microsoft’s GM of AI in ads, about how AI will transform advertising. The discussion covers two aspects: the use of AI technology to create advertising and how advertising could become part of agentic AI experiences. The hosts reflect on 2025 and offer clues about how AI will appear in advertising in 2026. AdExchanger describes Talks as a fireside-chat style podcast that features industry leaders and provides a different perspective on the people and companies shaping the ecosystem. The piece encourages subscribers to add AdExchanger Talks to their podcast list and looks forward to continued coverage in 2026.
AI Hype and AdTech Trends, Ep. 113
Episode 113 of the AdTechGod Pod features Aaron Goldman of Mediaocean, Tony Marlow of LG Ads, and Jackelyn Keller of Jackwell Partners. The guests reflect on the past year in advertising, the impact of AI, and trends shaping 2026. The discussion covers AI hype versus reality, the importance of understanding data, attribution challenges, and the need for creativity in marketing. Takeaways emphasize AI's broad influence across industries, the often overhyped nature of AI-powered solutions, and retail media scale pressures, along with ongoing debates around attribution. Additional topics include creative optimization, AI-enabled chat ad formats, regifting trends and clean rooms in retail media, and debates around agentic commerce. The episode closes with a rapid-fire segment and holiday sign-off.
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