Observed Signal · Jul 1, 2026 · Commentary · Source: Horizont · Impact: 2/5 · Sentiment: Neutral
Agencies Pivot to Consultancies but Systemic Change Lacking
This is an author page on HORIZONT listing multiple Talking-Heads columns by Lars Kreyenhagen, including a July 1, 2026 column titled 'Wege aus der Agentur-Krise' that discusses the wave of new brand consultancies emerging as agencies respond to falling margins and market fragmentation. The page also lists other Kreyenhagen columns on topics such as private-label brands (April 20, 2026), corporate values (March 30, 2026) and content distribution (January 21, 2026). The July 1 column (a Horizont Talking-Heads piece) frames the consultancy pivot as directionally correct but warns that simply adding consulting on top of creative services does not solve deeper structural issues in agency business models.
Opinion/column analyzing an industry trend — relevant to agency business models and clients but not a breaking technical, regulatory or platform-level change.
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Key Takeaways & Evidence Grounding
- Author page lists multiple Talking-Heads columns by Lars Kreyenhagen on HORIZONT.
- Column 'Wege aus der Agentur-Krise' by Lars Kreyenhagen was published on July 1, 2026.
- Other listed columns include 'Eigenmarken im Aufwind' (April 20, 2026), 'Unternehmenswerte' (March 30, 2026), and 'Nobody shares' (January 21, 2026).
- The site is HORIZONT, operated under dfv Mediengruppe (copyright notice present).
- Image credits on the page reference the agency Karl Anders.
Connected Companies & Entities
1 Entity mapped“© dfv Mediengruppe (publisher shown on the page)....”
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