Adzymic Powers McDonald’s Singapore Grimace Shake Campaign

Adzymic, a Singapore-headquartered ad tech company, is powering an omnichannel campaign for McDonald’s Singapore’s Grimace Shake in partnership with Omnicom Media agency OMD and creative partner Stellar Ace. The campaign combines gamified digital out-of-home (DOOH), premium programmatic display via Adzymic’s APX network, and dynamic creative optimisation to deliver sequential, personalised messaging across the customer journey. Gamified DOOH units in high-footfall Gen Z locations use QR-triggered AR mobile games tied to real-time bus arrival information; successful players receive rewards redeemable through the McDonald’s app. Users exposed to DOOH are retargeted on mobile with personalised creatives based on prior exposure and app behaviour. The campaign integrates dynamic content signals including bus timings and weather to optimise creative and in-app experience, and runs rich-media formats across publishers such as Mediacorp and SPH Media.