Observed Signal · Apr 10, 2026 · Campaign Roundup · Source: Adweek · Impact: 1/5 · Sentiment: Neutral
Adweek: Nine Notable Brand Campaigns This Week
Adweek highlights nine recent advertising campaigns spanning sportswear, beverages, telecom, babycare, and more. Notable entries include Zendaya starring in On’s Spike Jonze-directed “Shape of Dreams”; the WNBA’s integrated Season 30 campaign featuring Sheryl Swoopes; Coca‑Cola’s reimagined 1971 “Hilltop” anthem with the America250 initiative; AT&T’s Masters-themed spots focused on human connection; and Skechers’ Howie Long spot named Most Effective Ad of the Week. Other brands covered include Wise, Poppi, Huggies and Amstel, with a mix of video, out-of-home, and audio executions. The roundup notes creative agencies and directors involved and provides performance context for the Skechers spot.
Creative campaign roundup with limited impact on adtech infrastructure, measurement, or policy; useful for tracking creative trends and talent partnerships but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Zendaya stars in On’s Spike Jonze-directed film “Shape of Dreams,” promoting a co-created apparel and footwear collection including Parachute Pants and the Cloudnova Moon sneaker.
- The WNBA’s Season 30 integrated campaign by Lucky Generals includes three documentary films, origin nights, Season 30 branding and merch, and features three-time WNBA MVP Sheryl Swoopes.
- Coca‑Cola, via WPP Open X, released “Drink in America,” a reimagining of the 1971 “Hilltop” anthem in partnership with the America250 initiative.
- AT&T’s “Masters” campaign by West BBDO features brand ambassador Ted in spots emphasizing human connection and includes appearances by Angela Kinsey and Jenna Fischer.
- Adweek’s Most Effective Ad of the Week was Skechers’ “Cramped ft. Howie Long,” which debuted on March 31 and was measured as 48% more effective than the Clothing & Accessories category average during the week of April 1.
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Ads of the Week: 9 Standout Brand Campaigns
Adweek highlights nine notable ad campaigns and brand activations, led by celebrity-driven spots and creative stunts. Major items include Dua Lipa (with a George Clooney cameo) as Nespresso’s new global brand ambassador in a refreshed visual campaign; Sydney Sweeney’s sequel spot for American Eagle; Megan Fox starring in Dr. Squatch’s comedic deodorant campaign; Hudson Williams featured in Peloton’s new fitness spot alongside instructors Tunde Oyeneyin and Adrian Williams; and Dove’s vending-machine installation at London’s Waterloo Station exposing algorithmic beauty pressures. Liquid Death collaborated with Pop-Tarts for a limited-edition iced tea, Kotex released a word-of-mouth focused spot, and OFFF Barcelona rolled out promotional creative. Intuit TurboTax’s ad (debuted Jan. 26) was named Most Effective Ad of the Week, measured as 66% more effective than the Financial Services category average during April 8–14 and aired most frequently on AMC.
Top 13 Ads: Creativity Shines in This Week's Roundup!
Adweek highlights 13 notable ad campaigns launched this week, spanning humor, purpose-driven work and product-focused spots. Standouts include Merrell’s new global brand platform “It Starts Outside,” NPR’s logo-altering campaign defending curiosity (the first logo change in its 56‑year history), Heineken’s documentary to save local pubs, and Mr. Clean’s rapid return with a product overhaul including an upgraded Magic Eraser. Other campaigns noted: Uber Eats’ surreal “Get Almost, Almost Anything” chapter featuring Sesame Street’s Ernie, Chupa Chups’ new easier-to-open wrapper promoted via an impenetrable lollipop stunt, and Magnum’s winter-defying “Schedule the Sun.” Adweek’s Most Effective Ad of the Week (in partnership with EDO) was Consumer Cellular’s “Cut Your Bill – Coach Barry,” measured as 124% more effective than category average and aired 214 times during the referenced week.
Top 8 Ad Campaigns Making Waves This Week!
Adweek’s roundup highlights eight creative campaigns from major consumer brands. American Eagle is partnering with country artist Bailey Zimmerman and sponsoring Stagecoach. Liquid Death and Spotify collaborated on a novelty product, the Eternal Playlist Urn, an urn with a built-in Bluetooth speaker synced to Spotify. Nutrafol launched a humorous work encouraging men to remove hats hiding thinning hair. Dove’s “R/eal Reviews” campaign sources unfiltered testimonials from Reddit. Philadelphia Cream Cheese introduced its first brand mascot, Phillyboy, while Olaplex starred Chloe Fineman to promote its No.3PLUS Complete Repair Treatment. The National Association of Realtors rolled out a campaign positioning realtors as professional guides and will launch REALTOR Studio later this year. Subway’s “Protein Pocket” ad was named Most Effective Ad of the Week, reporting 64% higher effectiveness than the average fast-casual ad and heavy rotation on MTV2, BBC America, and Lifetime.
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