Observed Signal · Jun 9, 2026 · Product Launch · Source: Adweek · Impact: 2/5 · Sentiment: Positive
Adweek, Code and Theory, ElevenLabs Launch AI Radio
Adweek has partnered with Code and Theory to launch ai.rwaves, an AI-powered radio station providing curated, on-demand and live audio coverage of the Cannes Lions festival. Built with ElevenLabs’ voice technology and powered by Stagwell’s AI operating system, The Machine, ai.rwaves will broadcast continuously from June 21–26 and will be accessible at ai.rwaves.ai as well as on Spotify and other streaming platforms. Daily programming will feature ADWEEK’s breaking Cannes stories and recurring segments such as THE MORNING READ, SIGNAL VS. NOISE, BEACH MATH, THE QUOTE THAT JUST LANDED, THE C&T READ and THE LAST THING. The article is authored by Ryan Joe, editor in chief of Adweek, and was published on 2026-06-09.
A publisher-agency-AI vendor partnership demonstrates experimentation with AI-driven audio distribution and formats, but it's a localized festival activation rather than a platform-level policy or major technical release.
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Key Takeaways & Evidence Grounding
- ADWEEK partnered with Code and Theory to produce ai.rwaves, an AI-powered radio station.
- ai.rwaves is built with ElevenLabs technology and powered by Stagwell’s AI operating system, The Machine.
- The audio stream will broadcast live coverage of Cannes Lions from June 21–26, 2026.
- ai.rwaves will be available at ai.rwaves.ai and on Spotify and other streaming platforms.
- Daily programming will include segments: THE MORNING READ, SIGNAL VS. NOISE, BEACH MATH, THE QUOTE THAT JUST LANDED, THE C&T READ, and THE LAST THING.
Connected Companies & Entities
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Related Market Signals & Shifts
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Adweek Launches Dealroom Ahead of Cannes
Adweek's editor's note for Cannes Lions 2026 highlights the festival's broad embrace of AI, spotlights Priyanka Chopra Jonas as the magazine's June cover star and Rolex's new global brand ambassador, and announces ADWEEK Dealroom — a new editorial vertical that will track M&A, venture rounds and private-equity activity across advertising, marketing and media. Dealroom is built with launch partner Evros Group, with stories starting June 16. Adweek will host related Cannes programming including a Q&A with Sir Martin Sorrell on June 23 and a session with Evros founder & CEO Andreas Roell on June 25 about building sellable agencies.
Audion Unveils AI Tool for Smart Audio Ad Campaigns
Audion has launched 'Audion AI', an outcome-driven artificial intelligence solution that automates media planning, content selection and continuous optimisation for digital audio advertising. The tool translates campaign objectives from a single prompt into structured 'multi-audio' media plans covering traditional audio and audio-in-video, analyses listening platforms (Spotify, Deezer, Apple Podcasts, YouTube and Amazon Music) and aggregates signals from podcasts, streaming, digital radio and Audion’s own campaign and measurement data. Audion says the system analyses the equivalent of almost 100 years of audio and video content every month and uses historical performance, brand-lift and drive-to-store studies to predict and optimise content performance. Alongside the product launch, Audion announced an updated brand identity as part of its global expansion and AI-led strategy.
Cannes Lions 2026 Day 4: ADWEEK House Highlights
Day 4 coverage of Cannes Lions 2026 from Adweek highlights activations, panels and parties across the festival. ADWEEK House hosted conversations about the future of retail media while Heineken continued to collect Grand Prix awards at the Palais. Creature- and creator-focused activations included UTA Beach and Pearpop Roundtables at 776 Villa, where senior marketers discussed how they are using AI and the next phase of creator marketing. WildBrain Media Solutions brought the Teletubbies to ADWEEK House, producing a viral moment among attendees. Other on-site moments included conversations with Alex Cooper and WSJ’s Suzanne Vranica, a live Marketing Vanguard recording with Adobe CMO Lara Balazs, and brand-hosted beaches and parties from Amazon, Spotify, Boardroom/CeraVe and others.
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