Observed Signal · Nov 18, 2024 · Conference · Source: Quo Vadis News · Impact: 2/5 · Sentiment: Positive
AdTech Economic Forum Arrives in London
Quo Vadis News announces the AdTech Economic Forum London (ATEF London), set for February 6, 2025 at The Royal Institution, following the NYC edition that debuted last year and is returning March 19, 2025 in New York. The London event will be highly curated, focusing on green shoot adtech startups and the investors funding them. Attendees will hear pitches from six adtech companies across six categories: Agency Tech, DSP Tech, Data Tech, Curation Tech, SSP Tech, and Publisher Tech, with one company selected per category to pitch. The format emphasizes Content, Connections, Conversations, and Collaboration as core inputs to industry enlightenment. Pascal Gauthier, former COO of Criteo, is highlighted as an exemplar of cross-ecosystem deal-making. Applicants can pitch, and the piece frames ATEF as part of Quo Vadis’ exploration of adtech economics, finance, and technology.
Regional expansion of AdTech Economic Forum with investor-focused London event; notable but not industry-shifting.
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Key Takeaways & Evidence Grounding
- ATEF London will be held on February 6, 2025 at The Royal Institution in London.
- ATEF NYC edition occurred in April 2024 and is returning on March 19, 2025 in NYC.
- Six adtech companies will pitch across six categories (Agency Tech, DSP Tech, Data Tech, Curation Tech, SSP Tech, Publisher Tech); one per category will be selected.
- The event emphasizes four core inputs: Content, Connections, Conversations, and Collaboration.
- Pascal Gauthier, former COO of Criteo, is cited as an example of cross-ecosystem deal-making.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
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