Observed Signal · Jan 24, 2022 · Product Launch · Source: CMSWire · Impact: 3/5 · Sentiment: Positive
Adobe Updates Experience Cloud for Personalized Retail
Adobe has introduced new Adobe Experience Cloud tools designed to help retailers personalize both in-store and online shopping experiences. The updates include Adobe Target same-page enhanced personalization, which combines offline and online interactions in real time via Adobe Real-Time Customer Data Platform; Payment services for Adobe Commerce, supporting methods such as PayPal and Venmo; Store fulfillment for Adobe Commerce powered by Walmart Commerce Technologies for buy online, pickup in store and curbside pickup; and new mobile messaging capabilities in Adobe Journey Optimizer. Adobe also announced an integration between Adobe Experience Manager and Adobe Commerce through PWA Studio. The announcement cites Adobe Analytics data showing $204.5 billion in online holiday spending, an 8.6% year-over-year increase, with $88 billion from mobile shopping.
Adobe, a leading MarTech vendor, expanded Experience Cloud with retail personalization, payment, fulfillment, and mobile messaging capabilities, strengthening e-commerce and customer data platform offerings relevant to the AdTech/MarTech ecosystem.
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Key Takeaways & Evidence Grounding
- Adobe announced new Adobe Experience Cloud tools for personalized retail experiences.
- Adobe Target now offers same-page enhanced personalization using Adobe Real-Time Customer Data Platform.
- Adobe Commerce introduced Payment services supporting PayPal and Venmo.
- Store fulfillment for Adobe Commerce, powered by Walmart Commerce Technologies, enables BOPIS and curbside pickup.
- Adobe Analytics reported $204.5 billion in online holiday spending, up 8.6% year-over-year.
Connected Companies & Entities
3 Entities mapped“Adobe has unveiled new Adobe Experience Cloud tools that company officials say empower retailers to deliver personalized shopping experience...”
“Powered by Walmart Commerce Technologies, this capability brings retailers advanced Buy Online, Pickup in Store (BOPIS) or curbside capabili...”
“Retailers can accept popular payment methods, including credit and debit cards, PayPal and Venmo....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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US Government Excludes Microsoft from Visa Program
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