Observed Signal · Oct 1, 2026 · Market Signal · Source: Zappi · Impact: 2/5
AdMiration feature: IHOP’s “Fancy a French Toast?” and Hershey’s “Pinky Up”
For this week’s AdMiration feature, we’re looking at K-pop in advertising. Brands from Oreo to Vaseline are making big bets on K-pop stars so we tested two ads that use the same KATSEYE* track in ...
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Ads of the Week: 9 Standout Brand Campaigns
Adweek highlights nine notable ad campaigns and brand activations, led by celebrity-driven spots and creative stunts. Major items include Dua Lipa (with a George Clooney cameo) as Nespresso’s new global brand ambassador in a refreshed visual campaign; Sydney Sweeney’s sequel spot for American Eagle; Megan Fox starring in Dr. Squatch’s comedic deodorant campaign; Hudson Williams featured in Peloton’s new fitness spot alongside instructors Tunde Oyeneyin and Adrian Williams; and Dove’s vending-machine installation at London’s Waterloo Station exposing algorithmic beauty pressures. Liquid Death collaborated with Pop-Tarts for a limited-edition iced tea, Kotex released a word-of-mouth focused spot, and OFFF Barcelona rolled out promotional creative. Intuit TurboTax’s ad (debuted Jan. 26) was named Most Effective Ad of the Week, measured as 66% more effective than the Financial Services category average during April 8–14 and aired most frequently on AMC.
Ads of the Week: 8 Notable Campaigns
Adweek’s roundup highlights eight recent ad campaigns spanning celebrity-led spots, creative activations and product relaunches. Aerie teamed with Pamela Anderson to emphasize an AI-free authenticity pledge; Yahoo Mail enlisted Cardi B to introduce “FOMSI” and promote an AI-powered Planner; Rula launched a national therapy-focused campaign with late-night free sessions; the ACLU secured Bruce Springsteen’s authorization to use “Born in the U.S.A.” ahead of Supreme Court arguments on birthright citizenship. Cheetos relaunched its Flamin’ Hot Dill Pickle flavor with Megan Thee Stallion and Nickelback in a parody video directed by Dave Meyers. Peroni rolled out a global “Only” platform; KFC extended its “Believe” platform with a believer competition tied to QR codes and a cash prize; Xyzal’s nighttime allergy ad was named Most Effective Ad of the Week, reporting 222% category effectiveness and airing on several cable networks.
Ads of the Week: From Gap to Marc Jacobs
Adweek published a weekly roundup highlighting 12 notable advertising campaigns on 2026-08-14. The article (by Matt Barker) spotlights campaigns from brands including Gap, Foot Locker, Heinz, Marc Jacobs, CeraVe, J.P. Morgan Wealth Management, Google Pixel, Hinge and Kalshi, and notes celebrities and creators featured across spots (Method Man, Rowan Blanchard, Jemima Kirke, Tyler Cameron, Malcolm Todd, Inde Navarrette, Jayden Daniels, Stephen Curry). The piece summarizes creative approaches and unusual activations (e.g., Heinz’s sauce-squeeze control option, Hinge’s audiobook, Kalshi’s sandwich stunt) and serves as an editorial collection of recent creative work rather than reporting on platform policy or AdTech infrastructure.
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