Observed Signal · Aug 18, 2015 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
adlicious hires Daniel Skoda as Managing Partner
Hamburg-based adtech firm adlicious, an independent Trading Desk specializing in data-driven display, mobile, and video campaigns and Facebook advertising, announces that Daniel Skoda will join as Managing Partner on September 1. Skoda brings extensive senior experience from roles on both agency and advertiser sides, with past positions at AOL, eProfessional, and adscale (now part of the Ströer Group). The company also strengthens its analytics capability with Dmitrij Propp as Data Scientist, a business intelligence professional who previously worked at Lufthansa. Founders David Lange and Viktor Eichmann emphasize strengths in data management and cross-channel delivery optimization, arguing that the independent Trading Desk setup enables a technology-and-data-driven focus on campaign success. Skoda’s appointment is framed as reinforcing client-facing accountability and transparency in an increasingly complex ad ecosystem, as adlicious seeks to differentiate from US-led heavy-technology competitors.
Leadership hire at a specialized AdTech vendor; signals growth in data-driven campaigns.
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Key Takeaways & Evidence Grounding
- Daniel Skoda will join adlicious as Managing Partner on September 1
- adlicious operates as an independent Trading Desk delivering data-driven display, mobile & video campaigns and Facebook advertising
- Founders are David Lange and Viktor Eichmann
- Dmitrij Propp joins as Data Scientist with background in Business Intelligence at Lufthansa
- Daniel Skoda previously worked at AOL, eprofessional, and adscale (now part of the Ströer Group)
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