Observed Signal · Jan 6, 2026 · Event Launch · Source: AdExchanger · Impact: 2/5 · Sentiment: Positive
AdExchanger Unveils Programmatic AI Conference for Advertising Leaders
AdExchanger, part of the Chief Marketer Network, announced a new industry event called Programmatic AI, debuting May 18–20, 2026 in Las Vegas. The event will focus on practical AI-driven changes to media planning, buying, optimization and measurement across publishers, agencies, brands and technology providers, and will include workshops, live "AI in Action" demonstrations, curated meetups and streamlined exhibitor experiences. AdExchanger promoted Trish Borrelli to Show Director for Programmatic AI and its fall Programmatic I/O New York event, and appointed Lynne d Johnson as Sr. Director, Event Programming and Community. Cadent is the event's Powered By sponsor. Registration is open with Early Bird pricing available through February 13, 2026.
Launch of a new industry conference focused on AI in programmatic advertising provides a forum for knowledge-sharing and vendor/customer engagement but does not represent a platform policy change or major technology release.
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Key Takeaways & Evidence Grounding
- AdExchanger announced Programmatic AI, an industry event scheduled May 18–20, 2026 in Las Vegas.
- Programmatic AI will focus on AI-driven advertising topics including automation, governance, and measurement.
- Trish Borrelli was promoted to Show Director for Programmatic AI and Programmatic I/O New York.
- Lynne d Johnson was appointed Sr. Director, Event Programming and Community for the Chief Marketer Network's ad tech portfolio.
- Cadent is named as the Powered By sponsor; registration opened with Early Bird pricing through February 13, 2026.
Connected Companies & Entities
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