Observed Signal · Sep 29, 2023 · Technical Release · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Ad Fontes Uses AI to Lure Advertisers Back to News
Ad Fontes Media, a startup that rates news bias, has developed an AI model to categorize tens of thousands of articles daily, aiming to bring advertisers back to news. Advertisers have avoided news due to brand safety concerns, cutting newspaper spending by 80% since 2005. The AI uses 70,000 human-labeled articles to score reliability and bias, potentially restoring funding to quality journalism.
Highlights a niche startup using AI to address brand safety in news advertising, potentially impacting ad spend allocation but not a major platform change.
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Key Takeaways & Evidence Grounding
- Ad Fontes Media has labeled approximately 70,000 pieces of content with bias ratings.
- The company's new AI model can categorize tens of thousands of articles each day.
- Advertisers have cut newspaper spending by 80% since 2005.
- Brand safety blocklists have led advertisers to avoid news sites.
- Ad Fontes data is now available in automated ad buying tools.
Connected Companies & Entities
1 Entity mapped“For the past five years, a small startup called Ad Fontes Media has been categorizing publications based on their bias and allowing advertis...”
Ontology Mapping & Concepts
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