Observed Signal · Feb 20, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
AcquireUp Names Jim Parkinson CTO to Boost Innovation
AcquireUp has appointed Jim Parkinson as Chief Technology and Information Officer. Parkinson will lead Product Development, Data Sciences, IT Engineering, and IT Infrastructure to advance AcquireUp’s managed marketing services and its proprietary platform, LeadJig. Company CEO Greg Bogich highlighted Parkinson’s experience building scalable platforms as key to enhancing advisor visibility, control, and performance transparency. Parkinson cited using AI to improve employee and customer experiences and referenced AcquireUp’s combination of managed services with proprietary technology and an Agentic AI approach. His prior roles include senior technology leadership in the credit card processing industry, Chief Digital Officer and Executive Vice President of Digital Advertising at Valassis, and multiple senior leadership positions at Sun Microsystems where he led teams involved in early utility computing and cloud initiatives.
A senior technology leadership hire for a private AdTech/marketing company signals investment in platform scalability, AI, and data capabilities but is not industry-shifting.
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Key Takeaways & Evidence Grounding
- AcquireUp appointed Jim Parkinson as Chief Technology and Information Officer.
- Parkinson will oversee Product Development, Data Sciences, IT Engineering, and IT Infrastructure at AcquireUp.
- AcquireUp’s proprietary technology platform is named LeadJig.
- Greg Bogich is CEO of AcquireUp and commented on Parkinson’s appointment.
- Parkinson previously held senior roles at Valassis and Sun Microsystems and served as a CTO/CIO in the credit card processing industry.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Convertr Appoints Greg Jordan as Chief Product Officer
Convertr announced the appointment of Greg Jordan as chief product officer on July 9, 2026. Convertr is a platform that governs lead and contact data at pre-ingestion, before records enter internal systems such as CRMs and marketing automation platforms. Jordan, who brings 18 years of B2B data, intelligence and marketing-technology experience, previously served as chief product officer at DemandScience and as COO at Leadiro. In his new role he will lead Convertr’s product strategy and roadmap across three priorities: strengthen existing platform capabilities in production, expand Convertr’s role as the control point for contact data before it enters downstream systems and AI workflows, and build an evidence layer/audit trail to demonstrate how contact data is governed at intake. Convertr positions these capabilities as important for data quality, compliance and AI readiness downstream.
Amplify Appoints President and Chief Revenue Officer
Amplify Technology, LLC, an AI-native RIA growth platform built on data lake architecture, announced leadership promotions: Jason Rowley was named President to lead day-to-day operations, and Kimberly Hill was promoted to Chief Revenue Officer to oversee revenue strategy, sales and client acquisition. Vickie Lewin will step back from her Chief Growth Officer role to serve as a consultant. The moves follow recent C-suite additions including Mark Fischer as inaugural Chief Operations Officer and Jack Martin as Chief Marketing Officer. Amplify reports supporting nearly $24 billion in assets under management, serving more than 39,000 households and 649 advisors, and has grown its team to over 100 employees after doubling headcount since 2024.
Upland Software Appoints Sean Nathaniel as New CEO
Upland Software, an AI-powered knowledge and content management software company, appointed Sean Nathaniel as chief executive officer effective May 1, 2026. Founder Jack McDonald, who served as chairman and CEO since founding the company in 2010, will remain chairman of the board. Nathaniel previously held leadership roles at Upland from 2013–2020 including CTO and EVP of Workflow Automation Solutions, was part of the executive team during the company’s 2014 IPO, and spent the last four years as president and CEO of DryvIQ. Nathaniel said his priority is to position Upland as a core intelligence layer for the "agentic enterprise," focusing on contextualizing, governing, and trusting enterprise knowledge and content to scale AI and agent-driven operating models.
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