Observed Signal · Feb 10, 2022 · Partnership · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
AB Tasty integrates with Microsoft Dynamics 365 Commerce
AB Tasty, a global provider of Experience Optimization and Feature Management, announced an integration with Microsoft Dynamics 365 Commerce. The collaboration enables online retailers using Dynamics 365 Commerce to deploy AB Tasty’s Experience Optimization Platform (EOP) directly within the commerce environment, making AB Tasty one of the first EOP platforms to integrate with Dynamics 365 Commerce. The integration aims to empower marketing and e‑commerce teams to validate ideas quickly, reduce guesswork, and base decisions on data to deliver innovative, personalized shopping experiences. Alix de Sagazan, AB Tasty co‑founder and co‑CEO, notes that thousands of Dynamics 365 Commerce customers can now test digital touchpoints—from product‑page imagery to call-to-action placements and personalized promotions—using AB Tasty’s experimentation and personalization tools. Jean‑Yves Simon, AB Tasty VP Product, and Balaji Balasubramanian, General Manager, Business Applications Group at Microsoft, emphasize agility and cross‑channel shopping journeys. The piece is a shortened AB Tasty press release republished by OnlineMarketing.de.
New integration between AB Tasty and Microsoft Dynamics 365 Commerce enabling EOP; moderate industry impact.
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Key Takeaways & Evidence Grounding
- AB Tasty integrates with Microsoft Dynamics 365 Commerce to enable AB Tasty's EOP within the Dynamics environment.
- AB Tasty is among the first Experience Optimization platforms directly integrable into Dynamics 365 Commerce.
- Dynamics 365 Commerce customers can use AB Tasty to test product-page imagery, CTAs, and personalized promotions.
- Integration enables cross-channel shopping journeys and faster experimentation for Dynamics 365 Commerce users.
- AB Tasty will be available to customers via Microsoft AppSource.
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