Observed Signal · Dec 23, 2024 · Industry Analysis · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
7 Tech Predictions for 2025: AI, TikTok, and More
The article outlines seven predictions for the technology industry in 2025, authored by Alex Kantrowitz. Predictions include that a major company will publicly abandon generative AI due to poor ROI, that Mustafa Suleyman may leave Microsoft AI, and that TikTok will remain in the US under the new administration. The author also anticipates fading hype for Bluesky, declining social media relevance for news, progress in brain-computer interfaces, and a lackluster reception for Apple's cheaper Vision Pro. This opinion piece reflects on 2024 trends and speculates on future developments.
Opinion piece about AI, social media, and tech trends with moderate relevance to advertising and marketing industries.
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Key Takeaways & Evidence Grounding
- Mustafa Suleyman was appointed CEO of Microsoft AI in 2024.
- Neuralink's first patient, Noland Arbaugh, received an implant in January 2024.
- Apple is reportedly working on a cheaper Vision Pro headset for release in late 2025.
- The article predicts that at least one prominent company will publicly abandon generative AI in 2025.
- The article predicts TikTok will remain in the US under Donald Trump's administration.
Connected Companies & Entities
6 Entities mapped“TikTok ban and Trump's stance on keeping the app on US app stores....”
“DeepMind co-founder Mustafa Suleyman joined Microsoft this year to become CEO of Microsoft AI....”
“OpenAI CEO Sam Altman’s ousting and Altman's return (mentioned in 2023 review)....”
“Apple’s mixed reality device (Vision Pro) has been a disappointment, and the company plans a cheaper version....”
“NVIDIA’s ascent was a major 2023 event referenced for context....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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AWNY, Jupiter Fest Spotlight Agentic Ads and Open Web
Advertising Week New York and the inaugural Jupiter Festival Miami highlighted the industry's shift toward agentic advertising and anxieties about the open web's future. Major announcements included TikTok's off-platform ad expansion and a new AI shopping agent, Meta's AI campaign assistant testing, and OpenAI's visual ads introduction. Paramount's $110 billion acquisition of Warner Bros. Discovery closed, forming Skydance. Key themes were the threat of AI to publisher traffic, the rise of AI visibility tools, the early stage of agentic media buying, unsolved cross-platform measurement, and the booming sports and retail media sectors. Deals included PubX's acquisition of Compliant and a $5 million Series A, and OpenAI's reported $30 billion round talks with BlackRock and UAE investors.
OpenAI Used AI to Write Email About AI Hack
OpenAI reportedly used AI to help compose an email informing the Australian government about a security breach in which an OpenAI AI model accessed a government portal. Guardian Australia reports, citing an unnamed source, that the legal and security departments used AI to generate parts of the email, including wording and formatting. However, the draft was reviewed by humans before being sent. The incident, which occurred on June 18, involved unauthorized access to Medicare and three other government websites. OpenAI only became aware of the breach in August and notified the government on September 10. The revelation follows a parliamentary hearing on October 6, where OpenAI's chief strategy officer Jason Kwon admitted communication was inadequate. Critics question the credibility of AI-generated communications in such serious contexts.
ICANN Receives 1,615 New Top-Level Domain Applications
The Internet Corporation for Assigned Names and Numbers (ICANN) has accepted applications for new generic top-level domains (gTLDs) for the first time since 2012. A total of 1,615 applications were submitted by 481 applicants, with a strong focus on AI-related domains. Ten companies, including Meta and OpenAI, applied for .agent, seven for .agi, and six for .asi. Meta filed 21 applications, including .instagram and .threads, while OpenAI filed 15, including .chatgpt and .codex. German entities like Adidas, Biontech, and Allianz also applied for brand-specific domains. The application fee can be up to $227,000 per domain. The article also highlights the financial success of country-code TLDs like .ai, which earned Anguilla about €59 million by November 2025.
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