Observed Signal · Sep 29, 2026 · Market Signal · Source: Sezzle · Impact: 2/5
66% of Shoppers Say They'd Likely Abandon Cart Without Their Preferred BNPL Option, Survey Finds
New survey reveals that 66% of shoppers would abandon their cart without their preferred BNPL option, highlighting the importance of flexible payment methods.
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BNPL Surges for Large Purchases
Buy now, pay later (BNPL) is gaining significant traction for larger online purchases. According to a representative Verivox survey, 15% of respondents would now prefer to pay for an online purchase over 1,000 euros in installments, up from 9% in 2024. This is the strongest growth among common payment methods. Invoice remains the most popular (29%), followed by PayPal (21%) and cards (14%). The trend is particularly pronounced among lower-income households, with 23% of those earning under 2,000 euros net monthly favoring installments, versus only 7% of those earning over 4,000 euros. However, the rise in BNPL usage also increases the risk of over-indebtedness. New stricter regulations on installment financing, including comprehensive creditworthiness checks, will take effect from November 20. For smaller purchases (25-100 euros), PayPal remains dominant, and installments are rarely used.
Parents increasingly use BNPL for back-to-school shopping
A survey by Omnisend of 1,075 U.S. consumers found rising reliance on buy now, pay later (BNPL) for back-to-school purchases: 45% of households plan to use BNPL this season, up from 39% in 2025. About 40% of parents expect to be more financially stressed compared with last year. Nearly 20% of respondents expect to spend more than $1,000 on back-to-school items, and 44% anticipate spending over $500. Omnisend reports nearly one in three households expect BNPL to cover over half of school spending. To fund purchases, parents plan measures including cutting family activities, using credit, dipping into other savings or borrowing from friends/family.
Investor Presentation Released: Sezzle
AI parsed presentation narrative: Sezzle is leveraging its proprietary AI-driven underwriting and high consumer engagement to transition from a pure-play BNPL provider into a comprehensive financial services ecosystem. Management's central thesis focuses on driving profitable growth through innovative products like SezzleCash and Sezzle Send while maintaining superior unit economics and a high return on equity. Key tailwinds mentioned: BNPL Market Expansion, Digital Wallet Integration.
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