Observed Signal · Sep 25, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
5120x1080 Ultra-Wide Trend on Instagram
German article notes a growing trend on Instagram of 5120×1080 ultrawide videos, deviating from the 9:16 standard. The trend features videos in ultrawide aspect, and Instagram confirms horizontal Reels can be shared in 5120×1080 and other resolutions. User reactions are mixed; some praise the cinematic look, while others question how well it fits in the feed design. Brands can repurpose existing footage to achieve a film-like, futuristic aesthetic using this format; KitKat and Netflix are cited as examples. The article notes that the persistence of the trend remains to be seen, but brands can leverage the look to refresh content. Instagram also announced broader platform updates: Reels can run up to 20 minutes, and users will see more personalized Reels recommendations. The platform has surpassed 3 billion users, expanding creative freedom for creators and brands.
Non-major trend; platform feature updates with potential industry impact.
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Key Takeaways & Evidence Grounding
- 5120×1080 ultrawide videos are increasingly appearing on Instagram.
- Instagram confirms horizontal Reels can be shared in 5120×1080 and other resolutions.
- Brands like KitKat and Netflix are cited using the format.
- Reels can be up to 20 minutes long.
- Instagram has surpassed 3 billion users.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Instagram Tests Horizontal Video on TVs
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Netflix Orders New Bridgerton Spinoff About Violet
Netflix has ordered a new Bridgerton spinoff series focusing on the matriarch Violet Bridgerton and her romance with Viscount Edmund Bridgerton. The announcement was made via the official Bridgerton Instagram account. Shonda Rhimes will executive produce, co-write, and showrun alongside Nicholas Nardini. The series does not yet have a title. Existing seasons 1-4 of Bridgerton and the first spinoff 'Queen Charlotte: A Bridgerton Story' are currently streaming on Netflix. Season 5, centered on Francesca Bridgerton and Michaela Stirling, is in production.
OAAA Launches Programmatic Center of Excellence for DOOH
AI is pushing advertising back into physical spaces due to declining trust in online content, the rise of AI answer engines that bypass websites, and the growth of agentic AI. Out-of-home (OOH) and digital out-of-home (DOOH) advertising are gaining renewed relevance, with US OOH revenue up 10.7% YoY to $3.16B in Q2 and DOOH up 18.5%, representing nearly 40% of category revenue. To guide this evolution, the OAAA has launched a Programmatic & Automation Center of Excellence led by COO Patrick Dolan, focusing on standardization, workflow automation, agentic AI, reporting/attribution, and omnichannel/retail media integration. The initiative aims to automate both programmatic and static OOH processes, addressing friction points. However, this trend raises concerns about consumer opt-out options and the over-commercialization of public spaces, as noted by Ezra Klein.
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