Observed Signal · Jan 24, 2023 · Industry Conference · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral

5 Takeaways from Boye 2023 Web CMS Conference

Executive Signal Summary

Boye & Co.'s annual CMS experts group kickoff event, held January 17-18, 2023, in St. Pete Beach, Florida, gathered leaders from major Web CMS vendors including Kentico, Kontent.ai, Contentstack, Magnolia, Storyblok, Optimizely, Sanity.io, Solodev, and Umbraco. Discussions centered on monolithic versus headless CMS, composable DXP, and market commoditization. MACH Alliance president Casper Rasmussen urged vendors to clarify what they are not. Contentstack won the CMS Idol demo competition. Kontent.ai's spin-off from Kentico, which included a $40 million financing round, was highlighted. Attendees also debated whether headless is a solution in search of a problem and emphasized the need to align technology with customer business needs.

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High Confidence

Provides a snapshot of the Web CMS market's direction, including MACH and headless trends, but does not constitute a major industry event.

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Key Takeaways & Evidence Grounding

  • Boye & Co. held its annual CMS experts group kickoff event in St. Pete Beach, Florida, on Jan. 17-18, 2023.
  • Leaders from nine Web CMS vendors attended: Kentico, Kontent.ai, Contentstack, Magnolia, Storyblok, Optimizely, Sanity.io, Solodev, and Umbraco.
  • Kontent.ai spun off from Kentico as a standalone company and raised $40 million in a financing round.
  • Contentstack won the 'CMS Idol' competition.
  • MACH Alliance president Casper Rasmussen called on platform vendors to answer the question 'What are you not?'

Connected Companies & Entities

8 Entities mapped

“Kontent.ai spun off as a standalone company from Kentico, which included raising $40 million in a financing round....”

“Contentstack —you guessed it, another MACH Alliance member —was the winner of the 'CMS Idol' competition....”

“Yet another member, Storyblok, took part in the CMS competition and was introduced by Julia Doria, who recently started as director of sales...”

“In attendance were leaders from Web CMS vendors Kentico, Kontent.ai, Contentstack, Magnolia, Storyblok, Optimizely, Sanity.io, Solodev and U...”

“In attendance were leaders from Web CMS vendors Kentico, Kontent.ai, Contentstack, Magnolia, Storyblok, Optimizely, Sanity.io, Solodev and U...”

“Casper Rasmussen, president of the MACH Alliance, said at the conference that perhaps it is time to demand from the platform vendors an answ...”

“With each vying for an exalted position on Gartner® Magic Quadrants and the like, this convergence could become yet more indiscernible....”

“Nicole France of Contentful, another MACH Alliance member, presented on 'Unlocking Creativity, Delivering Value, and Getting Things Done' wi...”

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: CMSWire•Published: Jan 24, 2023
Original Coverage Title: “5 Takeaways From Boye 2023 Web CMS Conference”

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