Observed Signal · Jun 17, 2024 · Other · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
4 Ways to Blend Personalized Marketing with AR and VR
This editorial from CMSWire explores how ecommerce marketers can integrate immersive technologies like augmented reality (AR) and virtual reality (VR) into personalized marketing strategies. It cites a McKinsey study showing 71% of consumers expect personalized interactions, and highlights examples from Sephora (AR try-ons), IKEA (AR furniture placement), and FaceCake (VR virtual closets). The article presents four best practices: prioritize seamless integration across touchpoints, leverage first-party data with AI, invest in immersive tech, and focus on convenience. It emphasizes that combining AI-driven personalization with AR/VR can create engaging, memorable shopping experiences that drive loyalty and growth. The piece includes insights from Jeff Snyder of Inspira Marketing Group on using data to craft authentic experiences.
Provides practical guidance on integrating AR/VR into personalized marketing but does not represent a major industry shift or breaking news.
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Key Takeaways & Evidence Grounding
- McKinsey study found 71% of consumers expect personalized interactions from companies.
- Sephora uses AR for virtual makeup try-ons, and IKEA uses AR to visualize furniture in customers' homes.
- FaceCake provides VR virtual closets for trying on clothes.
- Jeff Snyder, founder of Inspira Marketing Group, advocates combining first-party data with AI for personalization.
- Article recommends integrating AR, VR, and AI to stay ahead in ecommerce.
Connected Companies & Entities
4 Entities mapped“In 2023, a McKinsey study found that 71% of consumers expect personalized interactions from companies....”
“Retailers like Sephora use AR to enable virtual try-ons, letting customers see how makeup looks on their faces....”
“Similarly, IKEA uses AR to show how a piece would look in a customer's home....”
“360-degree videos on Amazon listings can showcase a product from all angles....”
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