Observed Signal · Feb 11, 2026 · Partnership · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral
11 Favorite Licensed Super Bowl Ads (2015–2025)
David Born published an editorial on State of Streaming (Feb 11, 2026) listing his 11 favorite licensed Super Bowl advertisements from the past decade. The article highlights brand × intellectual-property pairings and describes why each licensing choice worked creatively or culturally. Notable campaigns called out include Facebook x Rocky (2020), Jeep x Groundhog Day (2020), Mountain Dew x The Shining (2020), Pringles x Rick and Morty (2020), Doordash x Sesame Street (2021), Cadillac x Edward Scissorhands (2021), Rakuten x Clueless (2023), Pepsi x Zoolander (2023), Popcorners x Breaking Bad (2023) and Booking.com x The Muppets (2025). Born notes his firm Born Licensing managed Facebook’s Rocky Super Bowl campaign and references prior experience working with The Muppets on a Barclaycard Entertainment campaign.
Editorial listicle highlighting creative licensed Super Bowl campaigns; relevant as creative/branding examples but not a technical, regulatory or industry‑shifting development.
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Key Takeaways & Evidence Grounding
- David Born published an editorial on State of Streaming on 2026-02-11 listing 11 favorite licensed Super Bowl ads from the last decade.
- The article enumerates 11 brand × IP Super Bowl campaigns, including Facebook x Rocky (2020); Jeep x Groundhog Day (2020); Mountain Dew x The Shining (2020); Pringles x Rick and Morty (2020); Discover x Various (2020); Doordash x Sesame Street (2021); Cadillac x Edward Scissorhands (2021); Rakuten x Clueless (2023); Pepsi x Zoolander (2023); Popcorners x Breaking Bad (2023); Booking.com x The Muppets (2025).
- Born states his firm, Born Licensing, managed Facebook’s Rocky Super Bowl campaign.
- The author references prior work with The Muppets on a Barclaycard Entertainment campaign when discussing Booking.com x The Muppets (2025).
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