Senior Associate, Activation Digital Planning, Italy

This role manages the daily end-to-end execution of standard digital media plans, ensuring alignment with client objectives and budgets. The Senior Associate oversees campaign implementation, buying, monitoring, and optimization, analyzes performance data, and recommends tactical adjustments to maximize results. The role requires 3+ years of digital media planning experience, proficiency with Adserver and Analytics platforms, and fluency in English.

This Senior Associate role supports the planning, execution, optimization, and reporting of paid search and programmatic media campaigns. The role involves activating campaigns across platforms like Google Ads, The Trade Desk, and DV360, conducting research, monitoring performance, and making optimization adjustments. The ideal candidate has 2+ years of hands-on experience in paid search or programmatic media, strong analytical skills, and proficiency in Microsoft Excel.

This role is a digital strategist and project manager within the Programmatic Solutions team, responsible for translating client briefs into cross-channel digital strategies across display, video, CTV, audio, gaming, and social. The role involves orchestrating campaign execution across planning, activation, measurement, and data teams, and leading client-facing strategic conversations. It requires broad knowledge of major DSPs like DV360, Amazon DSP, and The Trade Desk, with a focus on strategy and project management rather than hands-on buying.

This Senior Associate role in the WPP Media Clients team manages end-to-end client advertising needs across all channels, acting as the primary point of contact. The associate develops and maintains client relationships, translates business goals into advertising strategies, oversees the entire campaign lifecycle from planning to optimization, and ensures campaigns are delivered on time and within budget.

This role focuses on data analytics and insights generation for media campaigns within the Global Operations Centre. The executive will analyze campaign performance data, derive actionable insights, and support strategic decision-making for clients. Responsibilities include building reports, identifying trends, and collaborating with cross-functional teams to optimize media investment.

This role leads influencer marketing strategy, governance, and execution across the Africa Operating Unit. The lead is responsible for CreatorIQ adoption, campaign delivery, budget management, and team leadership across multiple markets, ensuring alignment with global standards and driving the evolution of influencer marketing as a key channel.

This junior role supports the planning, execution, and evaluation of influencer marketing campaigns for clients. Responsibilities include researching and selecting suitable influencers, coordinating collaborations, and assisting influencers with content publication, requiring foundational project management and communication skills.