Influencer Marketing Lead

This leadership role oversees influencer marketing strategy and execution for clients, managing a team and building relationships with creators. The lead will develop campaign concepts, negotiate contracts, and measure influencer performance against brand objectives. This position requires deep knowledge of social platforms and influencer trends.

This Influencer Marketing Lead develops and implements comprehensive influencer marketing strategies for Coca-Cola Mexico, including market research, audience analysis, and trend forecasting. The lead manages campaigns end-to-end, from influencer identification and outreach to contract negotiation and budget management, while serving as the primary client contact. Requires 5+ years of dedicated influencer marketing experience, knowledge of platforms like Upfluence and CreatorIQ, and fluency in English.

This role manages end-to-end influencer marketing campaigns for clients, serving as the primary client contact and developing comprehensive campaign strategies. The manager oversees influencer negotiations, contracting, content compliance, and performance reporting against KPIs, while monitoring market trends and crisis situations. Requires proven experience in influencer marketing, strong negotiation skills, and deep knowledge of local influencer ecosystems.

This role provides comprehensive support for influencer marketing campaign execution, including influencer scouting, relationship management, and coordination of briefings and deliverables. The executive will track campaign performance, manage billing and payment reconciliation, and maintain detailed influencer indexes. The position requires at least 2 years of experience in influencer marketing or digital campaign management, with proficiency in tools like Captiv8 and Sprout.

This role focuses on data analytics and insights generation for media campaigns within the Global Operations Centre. The executive will analyze campaign performance data, derive actionable insights, and support strategic decision-making for clients. Responsibilities include building reports, identifying trends, and collaborating with cross-functional teams to optimize media investment.

This role leads influencer marketing strategy, governance, and execution across the Africa Operating Unit. The lead is responsible for CreatorIQ adoption, campaign delivery, budget management, and team leadership across multiple markets, ensuring alignment with global standards and driving the evolution of influencer marketing as a key channel.

This junior role supports the planning, execution, and evaluation of influencer marketing campaigns for clients. Responsibilities include researching and selecting suitable influencers, coordinating collaborations, and assisting influencers with content publication, requiring foundational project management and communication skills.