WPP Media: Manager, Influencer Campaign, Dubai- Freelance

This role serves as the primary client contact for influencer marketing, developing comprehensive campaign strategies and managing third-party relationships with influencers and production partners. Responsibilities include overseeing end-to-end campaign execution, monitoring performance against KPIs, and providing actionable insights for continuous improvement.

This Influencer Manager leads the delivery of impactful influencer marketing campaigns from strategy through to execution, optimisation, and reporting. The role involves managing and mentoring a team of influencer specialists, acting as a key client contact, managing campaign budgets, and overseeing reporting and analytics to drive measurable business outcomes.

This role provides comprehensive support for influencer marketing projects and campaigns, coordinating daily tasks, invoicing, and payment reconciliation. The executive manages influencer relationships, scouting, briefings, and content coordination, while monitoring campaign performance and reporting on KPIs. Requires at least 2 years of experience in influencer marketing or digital campaign management, with proficiency in influencer scouting tools and advanced Excel skills.

This role owns the day-to-day planning and delivery of influencer campaigns, managing them end-to-end from strategy and creator mix to execution and reporting. The manager acts as the key operational lead, manages budgets and negotiations, mentors executives, and builds strong creator relationships.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.