GOC | Senior Paid Search Specialist

Manages paid search campaigns, focusing on keyword strategy, bidding, and performance analysis. Requires advanced knowledge of search engines and analytics.

This role specializes in paid search campaign management within the Global Operations Center (GOC). The Specialist will handle keyword strategy, bid management, and performance optimization to drive client ROI.

This senior paid social specialist leads advanced campaign management and optimization across social platforms. The role includes developing testing frameworks, analyzing performance data, and mentoring junior staff.

This role manages and optimizes Google Ads campaigns for international markets as part of the Global Operations Centre. The Senior Paid Search Specialist will collaborate with global WPP media houses to build SEM strategies, achieve KPIs for e-commerce and brand recognition, and run campaigns from A to Z. The role requires strong analytical skills and 4+ years of experience in planning Google Ads/Search campaigns.

This role focuses on data analytics and insights generation for media campaigns within the Global Operations Centre. The executive will analyze campaign performance data, derive actionable insights, and support strategic decision-making for clients. Responsibilities include building reports, identifying trends, and collaborating with cross-functional teams to optimize media investment.

This role leads influencer marketing strategy, governance, and execution across the Africa Operating Unit. The lead is responsible for CreatorIQ adoption, campaign delivery, budget management, and team leadership across multiple markets, ensuring alignment with global standards and driving the evolution of influencer marketing as a key channel.

This junior role supports the planning, execution, and evaluation of influencer marketing campaigns for clients. Responsibilities include researching and selecting suitable influencers, coordinating collaborations, and assisting influencers with content publication, requiring foundational project management and communication skills.